Publicist Rockstars: Christina Caldwell of The James Agency On The Five Things You Need To Have A Highly Successful Career in The PR Industry

Have a crisis plan for every client, no matter how harmless their business seems. Catastrophes happen. Even if your client is selling the equivalent of sunshine and rainbows, you should still have a plan for when a crisis arises. Your plan should include who needs to be contacted and in what order (Police first, publicist second!) and what to do when the media calls requesting comment.

As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Christina Caldwell.

Christina Caldwell is the public relations account supervisor at The James Agency, a woman-owned, fully integrated agency located in Scottsdale, Arizona. Christina is a skilled media and PR professional with a breadth of knowledge in handling national, regional and local PR accounts. With a background in reporting and editing, Christina has insider knowledge about what makes a journalist bite on a story…