Publicist Rockstars: “Do a lot of research on the media you are pitching” with Lindsay Herr

Kristin Marquet
Authority Magazine
Published in
7 min readMay 25, 2020

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Research, research, research. I do a lot of research on the media I am pitching, to make sure there is a common thread or reason we both can, and will serve each other in connection. I take calls, meetings, tea dates with both people who I want to network with and people that want to network with me, I feel it’s a karmic economy that way. I give, to receive.

As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Lindsay Herr. At the intersection of storytelling, events, and content creation, Lindsay Herr is a purpose-filled, multi-passionate, and curiosity-driven entrepreneur.

Her dynamic career has put her at the forefront of communication and strategy for rising and established music and entertainment artists. She has collaborated with prominent and progressive organizations like TEDxNewYork, Coachella, Urban Outfitters, and Apple, as well as groundbreaking new artists such as KAYTRANADA, Kygo, and Tom Misch.

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Kristin Marquet
Authority Magazine

Publicist and author based in New York City. Founder and Creative Director of FemFounder.co and Marquet-Media.com.