Publicist Rockstars: Jeremy Murphy of 360bespoke On The Five Things You Need To Have A Highly Successful Career in The PR Industry
…I don’t chase leads. If you’re good at what you do, leads chase you. Word of mouth is the currency we work in. If I do a great job for a client, they will spread the word. I’ve been fortunate that I haven’t had to chase business in quite a while. It comes to me. Of course, that could change. You’re only as good as your last placement.
As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Jeremy Murphy.
Jeremy Murphy is the founder of 360bespoke, a media agency that provides public relations, content development, reputation management and crisis communications for clients in categories such as luxury, arts, fashion/ beauty, hospitality, travel, media, start-ups, and entrepreneurs. He is especially known for securing marquee media placements for a quirky collection of clients who include a violinist, skin care brand, celebrity cosmetics line, fashion labels, world renowned florist and opera star, among others. Previously, Murphy spent 14 years at CBS where he served many roles as a Vice President, most notably as a company spokesperson and editor-in-chief. In addition, he is a respected speech writer, having worked with shoe designer Steve Madden on his address to the Accessories Council; Elle magazine editor in chief Nina Garcia; media executive Dawn Ostroff (Spotify, Conde Nast, CW network) and artists like Usher, Dolly Parton, Indya Moore and Issa Rae.
At CBS, Murphy oversaw all communications to media, including press releases, statements, announcements, executive biographies, as well as speeches for the company’s top leaders. He wrote remarks for CEO Leslie Moonves, CW president Dawn Ostroff, as well as executives in charge of all its divisions. Murphy also oversaw media relations for its local television, radio, and out-of-home companies.
Before CBS, Murphy worked as a reporter at Mediaweek, where he covered the nation’s top 50…