Publicist Rockstars: “Know your worth” with Fabiana Meléndez

I had the pleasure of interviewing Fabiana Meléndez. Fabiana is a publicist at Zilker Media, an end-to-end brand management agency focusing on digital marketing and public relations. As public relations professional with a wide breadth of experience she has worked with clients ranging from award-winning restaurants, top hospitality and lifestyle brands, B2B tech enterprises, non-profits, thought leaders and more. Through her dedication to communication strategies and industry know-how, Fabiana generates above the fold worthy press, drive event attendance and boosts social media presence.

Can you tell us a story about what brought you to this specific career path?

I went to St. Edwards University in Austin, Texas and was originally pursuing a degree in forensics in order to either become a medical examiner or funeral home director (how funny, right?!). I quickly realized that this particular career choice would require in depth knowledge of advanced math and the hard sciences — two areas I recognize are not my strong suit. I met with my academic advisor and let her know I couldn’t realistically pursue forensics and she let me know that she thought I was very eloquent and had great networking skills and should consider a career in public relations. I switched my degree plan and subsequently had my first PR internship…