Learn to Manage your bandwidth. You only have so much bandwidth and so many hours in a day. When I first started out I was juggling marriage, a new baby, clients, meetings, tapings, deadlines and a slew of other administrative things. I’d be up at the crack of dawn working, then I’d come home and be with my family and take care of the baby, and then be up until 2 or 3 am working on billing. It was a recipe for burn-out. I thought I had to do everything myself. It took me awhile to learn that I needed to bring in people to help me.
I had the pleasure of interviewing Valerie Allen, President and CEO of Valerie Allen Public Relations and Expert Connection PR in Los Angeles. Valerie is a media relations and communications strategist with more than twenty years of entertainment, lifestyle and health & wellness public relations experience. Before opening her own firm, Valerie held senior level positions at public relations powerhouses Burson-Marsteller and Rogers & Cowan. She was also a senior account executive at Davidson & Choy Publicity. Valerie began working with radio personality and TV Host Dr. Drew Pinsky when she was brought on to spearhead publicity for DrDrew.com. In addition to helping Dr. Drew launch the hit Celebrity Rehab franchise on Vh1, she played an integral role in his overall success and helped elevated his brand to the professional and trusted name he is today. She has coveted credentials such as a Bachelor’s of Science degree from Ithaca College Park School of Communications in New York, a Master’s degree in Journalism from Temple University in Philadelphia and is the two-time recipient of the prestigious George Foster Peabody Broadcasting Award. Valerie is the co-president of Families with Children From China Southern California and media advisor for The Power to Decide. She lives in Calabasas with her husband and daughter. Her motto is Carpe Diem!