Publicist Rockstars: “Pivots need to be made as a client grows” with Michelle Glogovac

A client’s PR needs to evolve as they evolve. Pivots need to be made to pitches as a client grows and lands more media spots and niches down even more. Always review and tweak your client’s bio and pitch. It should never get stagnant or stale.

As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Michelle Glogovac. Michelle is THE podcast matchmaker, podcast producer, and host of the My Simplified Life podcast. After an 18 year career in corporate aviation, Michelle discovered her love of all things podcasting and launched her podcasting & PR agency. She works with entrepreneurs and business owners to niche down, grow their businesses, and visibility while ensuring their message reaches the masses. Michelle is a natural relationship maker, which is why her passion for helping experts be interviewed on podcasts is so successful. Michelle is a wife, mom of two, and stepmom of two. She has her B.A. and M.S. in Law and resides in the Bay Area.

Thank you so much for your time! I know that you are a very busy person. Can you tell us a story about…