Publicist Rockstars: “Pivots need to be made as a client grows” with Michelle Glogovac

A client’s PR needs to evolve as they evolve. Pivots need to be made to pitches as a client grows and lands more media spots and niches down even more. Always review and tweak your client’s bio and pitch. It should never get stagnant or stale.

As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Michelle Glogovac. Michelle is THE podcast matchmaker, podcast producer, and host of the My Simplified Life podcast. After an 18 year career in corporate aviation, Michelle discovered her love of all things podcasting and launched her podcasting & PR agency. She works with entrepreneurs and business owners to niche down, grow their businesses, and visibility while ensuring their message reaches the masses. Michelle is a natural relationship maker, which is why her passion for helping experts be interviewed on podcasts is so successful. Michelle is a wife, mom of two, and stepmom of two. She has her B.A. and M.S. in Law and resides in the Bay Area.

Thank you so much for your time! I know that you are a very busy person. Can you tell us a story about what brought you to this specific career path?

I came into PR after an 18-year career in corporate aviation. I discovered the world of podcasting and launched my agency specifically working with entrepreneurs and podcasters to be interviewed on other podcasts. I love the ability to help people get their messages and stories out to others who need to hear it. That’s what PR is all about!

Can you share the most interesting story that happened to you since you began at your company?

I think the most interesting thing that has happened since starting my company is in the relationships I’ve made. There’s a myth that you need to be an influencer or famous in order to connect or talk to other influential people. That couldn’t be further from the truth! As long as you have something of value to share or pitch, people want to hear from you. The opposite is true in that if you have a platform that you want an influencer…