Publicist Rockstars: ‘The Headline Is Just As Important As The Story’ With Lynn Mooney of The Launch

Don’t take it personally: if you pitch a story and hear nothing back, it’s sometimes just not the right fit/story/timing. Or it could be that they’re just not vibing with your angle. Either way, it’s not personal — move on, and don’t worry about it.

I recently had the pleasure of interviewing Lynn Mooney, founder of The Launch, to discuss some of the things you need to know in order to excel in the modern PR world. Lynn has been a leader in the industry for over a decade and has worked with an impressive list of clientele, from small startups to billion-dollar brands. She has helped businesses reach millions of their ideal customers through PR and has secured press coverage across the globe, including Forbes, Vogue, Fox News, and USA Today.

In the past 12 months, Lynn stepped away from a senior leadership role in the PR agency world, opened her own business, gave birth to her second baby boy, and received her MBA! She is truly passionate about the innovative services her business offers — including signature DIY programs, teaching entrepreneurs how to master their publicity using her proven methods. Lynn currently lives in Los Angeles, California with her husband, two sons, and two dogs.

Thank you so much for your time! I know that you are a very busy person. Can you tell us about what brought you to this specific career path?

Thank you. I’m delighted to be chatting with you!

For the majority of my career, I’ve worked in the communications world, and have always been blown away by the impact of publicity. I am slightly biased, of course, but I honestly don’t think there is any better way to build brand credibility than getting that stamp of approval from a respected publication or authority. I’ve seen my clients secure one piece of coverage and get more sales in the week it’s published than they’ve had in the full year previously.

There are a couple of reasons that brought me down the path of creating my PR business The Launch — a major one being that my husband and I…