Publicist Rockstars: “The more you prepare in advance of an event, the more successful your networking efforts will be” with Sharon Golubchik

The more you prepare in advance of an event, the more successful your efforts will be. When attending a conference or a networking event, you can either just attend and see what happens, or you can take control of your presence before you even arrive. The more time you spend on scheduling meetings or identifying speaking opportunities and event sponsorships in advance, the more you will be able to maximize your time spent at the event.

As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Sharon Golubchik. Sharon is Vice President of Healthcare at Antenna. She has more than a decade of experience working with healthcare companies, from conglomerates to startups. Whether launching a new treatment or bringing life to a hundred-year-old brand, she builds targeted strategic marketing and communications programs that drive business objectives. Managing a…