Publicist Rockstars: “Why You Should Under Promise and Over Deliver” with Nancy Thompson of Vorticom

Under Promise and Over Deliver — When you start out in public relations, you want to believe that every campaign will be a magical success. The truth is sometimes a campaign is like lightning in a bottle; it’s so magical you wish you could bottle it and repeat the success for everyone. However, more times than not, each and every placement will be arduous. It will happen if you plan, plot and consistently work to your visibility goals; but it won’t happen overnight. So, save yourself the emotional and intellectual trauma of not living up to your wildest expectations, and present a more modest, achievable outcome to your client.

As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Nancy Thompson. She began her public relations career at Pocket Books, the paperback division of Simon &…