Publicist Rockstars: “Be flexible and willing to let go of what’s not working” With Sacha Cohen of Grassfed Media

Find a small group of trusted allies — your heart and brain trust. It’s a good idea to have a mix of people who are in your profession and those who aren’t so you can get diverse perspectives. These allies should be smart, empathetic, trustworthy, and always have their back.

As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Sacha Cohen. Sacha is the founder of Grassfed Media, a boutique “un-agency” that elevates the stories of purpose-driven organizations in cannabis, wellness, food, animal welfare, and other industries.

A dynamic and experienced communications expert and former journalist, Sacha’s sound judgment, commitment to her clients’ success, and holistic approach to communications are sought after by large organizations and small businesses alike. Her clients have been featured in The Washington Post, The New York Times, NBC4, Cosmopolitan, Women’s Health, Forbes, New Cannabis Ventures, Food & Wine, Town & Country, People.com, NPR, and hundreds of other outlets.