Publicist Rockstars: “Your reputation is everything” With Jennifer Berson of Jeneration PR

Be consistent. Whenever you tell someone that you’re going to do something, follow through and do it! Your reputation is everything, and you want to be seen as reliable. People are way more willing to share your information in a referral or help you out with something when they know that you’re reliable.

As a part of my series about the things you need to know to excel in the modern PR industry, I had the pleasure of interviewing Jennifer Berson. Jen is the President and Founder of Jeneration PR, a public relations & social media marketing firm specializing in promoting beauty, baby & lifestyle brands, as well as Profitable PR Pros, an online educational platform for PR agency owners that includes courses, resources, and the Profitable PR Pros Facebook community. Prior to founding Jeneration PR in 2005, Jen was a civil litigation attorney in Los Angeles.

Thank you so much for your time! I know that you are a very busy person. Can you tell us a story about what brought you to this specific career path?