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Rachel Reva of Life On Her Terms Media: 5 Ways To Leverage Media Coverage To Dramatically Grow Your Business
If you can provide content that is useful and engaging in your industry, this strategy can set you apart from other competitors as you are then being seen as influencing the industry, not just operating within it, and offering value to consumers — and can also create a more meaningful relationship with your customers over time.
Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention to grow your business.
I’m your host, Kage Spatz — here to help entrepreneurs, coaches, and service providers save more time, build more trust, and serve more customers. Today I had the pleasure of talking with Rachel Reva.
Rachel Reva is a Publicity Strategist, author, radio host, and founder of ‘Life On Her Terms Media’. She worked in the media industry for ten years as a news publicist and PR manager — across television, health policy, and election campaigns, both in Australia and the United Kingdom.
