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Rae Danielson of Agency Onethree: Five Things You Need To Know To Run A Very Successful Amazon Business

Fulfillment by Amazon — This is a great insider tip for a few reasons, one, they house your entire inventory for you. Two, you do not have to worry about shipping your own products which saves you a large amount of time and energy. Three, products can be offered as prime delivery which is an additional bonus for those who need it quickly. As Amazon Fulfillment offers so much, there is a downside of a percentage of sales taken for handling all the work, however this makes for a great opportunity for those wishing to start a side business or even pursuing it full time. Amazon is capable of handling any level of growth in your business while removing a majority of the stress off your plate.

  1. Product Match — Make sure the items you’re sending your customers directly matches the imagery you have on your listing. People can already be very skeptical when ordering off of Amazon as they assume it’s not from the original company and think it could be a knock off. By not having the product and image match, you could receive plenty of negative reviews and returns as this happened to one of our clients. The labels did not match and people spammed their page that the quality was not the same. This created a big clean up as well as damage control for both us and our client.
  2. Keywords — When it comes to search, these will help you gain the most out of your product and advertising. This is a large factor. You will want to make sure you have a good mix of keywords, such as ones that are more broad for the top of your funnel. These tend to be relatable products/services and the brand or exact match keywords for the bottom of the funnel, these are product or service specific names. An example to share would be selling a beauty brand shampoo and using the incorrect keyword of makeup. Not only does this waste the customers time as it’s not the category they are looking for, but you could lose out on sales due to not showing up in the correct category of the shampoo section.
  3. Product Reviews — Staying on top of your item reviews. An average of 50% who shop on Amazon read at least 3–4 reviews before deciding to make the leap of a new product purchase. This is very common as they can be weary if the items are actually authentic. When they follow through with a new purchase, it’s always beneficial to submit a request on the sellers end from each purchase to ask the buyer to provide a review. Amazon even offers a bulk option to ping many reviewers at once. Sadly, we’ve seen customers take the shortcut of paying third party platforms to leave positive reviews in hopes to boost their store, but unfortunately this backfires and can ruin their product pages not to mention coming off as deceitful. You never know what you’re going to get when taking the “easy” way versus taking the authentic route which is a successful yet slow and steady approach.
  4. Fulfillment by Amazon — This is a great insider tip for a few reasons, one, they house your entire inventory for you. Two, you do not have to worry about shipping your own products which saves you a large amount of time and energy. Three, products can be offered as prime delivery which is an additional bonus for those who need it quickly. As Amazon Fulfillment offers so much, there is a downside of a percentage of sales taken for handling all the work, however this makes for a great opportunity for those wishing to start a side business or even pursuing it full time. Amazon is capable of handling any level of growth in your business while removing a majority of the stress off your plate.

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