“Remember that the tyranny of the urgent will never give up. Make a point to build in strategic pauses between activities and productivity & creativity will flourish.”
I recently had the pleasure of interviewing Meredith Long, Chief Revenue Officer, North America at Quantcast. Meredith leads the sales division for the company’s largest market, drawing on her unique ability to understand the challenges and opportunities for brands and publishers, and help them to grow through Quantcast’s unmatched AI capabilities.
Thank you so much for doing this with us! What is your “backstory”?
Thank you for having me, happy to be here!
I thought I wanted to be a broadcast news journalist until a course in advertising in college and subsequent internship piqued my interest in the business. My first job in the advertising industry was at Fallon in Minneapolis, where I began as an Assistant Account Executive. And in fact it was a colleague at Fallon that ultimately helped open the door to my first role in advertising sales a few years following.
My most recent role prior to coming to Quantcast was as Senior Vice President, News, Luxury and Style at Time Inc, where I was responsible for driving growth for TIME, Fortune, Money, InStyle, Food & Wine, Travel + Leisure, Departures and Time for Kids. I was responsible for overseeing the brands’ financial and strategic performance. I also managed major brand franchises including TIME 100, the Food & Wine Classic in Aspen and Fortune Live Media Division.
I joined Quantcast about three months ago where, as CRO, I lead our North American Sales Team, serving our customers — publishers and advertisers — responsible for driving revenue in North America.
Can you share the funniest or most interesting story that happened to you since you began your leadership role?
A real highlight for me was recently attending our third Annual Measure Hackathon in our San Francisco Headquarters.
During this two-day event, our clients from the agency, brand and publishing sides of the house came together to partner with Quantcast engineers to build products that will help solve for their collective pain points.
After the clients shared their challenges with Quantcast engineers, they headed to Sonoma for some wine tasting and a private dinner while the all-nighter continued on back at the office with our engineering team. It was truly gratifying to witness this unique level of collaboration where innovation and creativity were fueling a solve in real-time for our partners.
What do you think makes your company stand out? Can you share a story?
I continue to be impressed by the talent we attract at Quantcast. We are a melting pot of scientists, engineers, marketers, analysts, product specialists and sales and agency folks all coming together to help brands win.
Are you working on any new or exciting projects now?
Something that I am incredibly excited about is Quantcast’s insights led approach to helping problem solve for our partners. Quantcast runs the world’s largest AI-driven audience insights and measurement platform, directly quantifying more than 100 million web and mobile destinations. We use this data to help brands and publishers better understand their existing consumers as well as find new ones.
For example, when looking at the travel category, our research shows that when searching for vacations, millennials look for deals on niche travel blogs, while non-millenials use online travel “agents”. This type of insight can help brands and publishers know exactly what type of ads will be most relevant to a consumer.
What advice would you give to other business leaders to help their employees to thrive?
Get in the habit of being reductive by asking, as a team, things like “is there anything we can let go of? What truly needs our attention?”
I recently had the opportunity to hear from Juliet Funt from WhiteSpace at Work and one of their core tenets is that the tyranny of the urgent will never give up. Make a point to build in strategic pauses between activities and productivity & creativity will flourish.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
It has always been incredibly important to have a tribe of diverse and accomplished women to turn to when I am in need of advice and support.
As we all move through various stages of our lives and our careers, I have found having a trusted sounding board set is crucial. These women have guided me, encouraged me, supported me, advised me and challenged me in the very best ways possible at every step.
How have you used your success to bring goodness to the world?
Mentoring young women coming up in their careers and helping them achieve their full potential is something that I find to be incredibly satisfying and important. I currently serve as the President of New York Women in Communications, an organization dedicated to empowering women across every discipline of the communications industry. This year as an organization, we honored Academy Award-Winning Actress Halle Berry at The Matrix Awards, donated $100,500 to scholarships and hosted 250 student conferences among other things. A few other causes close to my heart include the Dumbarton Oaks Park Conservancy, the West 9th Street Block Association, The American Ireland Fund and Creative Visions.
What are your “5 Things I Wish Someone Told Me Before I Became CRO” and why.
The most important piece of advice that was ever given to me is to “trust your gut.” It’s a mantra that I apply both in and out of the office. We all have intuition, a homegrown set of checks and balances that helps to keep us on track. The trick is to listen to it.
Can you please give us your favorite “Life Lesson Quote”?
“Don’t miss the ride.”
Challenge is inherent in any business. But work hard to enjoy the process.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this.
I’d have to say, Charlotte Moss. I am currently working on getting my degree in Interior Design, and her genuine “flair for living” is hugely inspiring to me.