Authority Magazine
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Authority Magazine

Rhonda G Mincey of Great Success On How To Grow Your Business or Brand By Writing A Book

Know how to use social media wisely. When it comes to book marketing, social media can play a considerable role for authors. However, part of its challenges is where to focus. There are different rules of engagement and benefits of the various platforms. For example, LinkedIn might be the best fit if your book is about business. Or you could teach chapters from your book on YouTube. An author should find out where their target audience hangs out and put their efforts there.

Also, persuading their friends and colleagues to comment and share gives their book more exposure. Social media works with algorithms, so increase their shares, interactions, and comments. Identify other authors and follow their lead toward what’s working well for them. Another suggestion is to engage in building their platform as a thought leader in their space. They can do this by posting quotes from their book, excerpts, helpful content, press hits, advice, etc.

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