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Rising Music Star FYU-CHUR On The Five Things You Need To Shine In The Music Industry

An Interview With Edward Sylvan

Understanding that this is a marathon, not a sprint. What is meant for you is for you so try not to get distracted or be envious of what others are doing. You have to love what you do or learn to love what you do because it won’t feel like work. This will lead to you outworking most people and becoming great.

As a part of our series about rising music stars, I had the distinct pleasure of interviewing FYU-CHUR.

FYU-CHUR (future) is a Music Producer/Songwriter/Engineer looking to not only “make it” in the Music Industry, but he is very driven to “IMPACT” music as a whole by introducing new ideas, new techniques, and new sounds. Credits include: The Game, Joe Budden, Kevin Gates, and many more. He also produced the lead single “The Future” on “Padded Room” which became the #2 independent album in the country during its release.

FYU-CHUR is also the founder of the #1 Recording studio in Texoma — FYU-CHUR Recording Studio est 2011 boasting of over +100 clientele! He recently won Producer of the Year in the Perry Broadcasting Communication Awards and he has a strong internet presence as he has close to 3,000,000 views on his YouTube channel.

Thank you so much for joining us in this interview series! Can you tell us the story of how you grew up?

First, I want to say thank you Authority Magazine for the interview. I was born in Norman, Oklahoma and was raised in Lawton, Oklahoma. I have an older brother and we were raised primarily by my mother and grandmother. My mother and father met at Oklahoma University and got married then had my older brother, and 9 years later I was born. My mother and father split up when I was 2 years old and my mother relocated us from Norman to Lawton, Oklahoma where my grandmother and other family members lived. We grew up for the first few years of my life on welfare and food stamps, but I never knew that we were poor because it was the norm and I was happy as a child playing with the other kids in my neighborhood. My mother and grandmother worked to pay bills during the day and at night they were going to college classes, studying to get their degrees.

Can you share a story with us about what brought you to this specific career path?

I always had an interest in music, and I remember having favorite songs as a young child. It didn’t strike me right away though, as I wanted to be a football player and that became my passion until 9th grade. In 2001, one of my favorite singers named Aaliyah died in a plane crash. I bought her 3rd album “Aaliyah” and then traded it with a schoolmate for her 2nd album “One in A Million” and I found that all the songs I gravitated to on that album were produced by a guy named Timbaland. I then became a student of music and would dedicate most of my waking hours learning how to produce music. It became a lifelong scientific observation for me. I wanted to become the first producer to have #1 songs in different genres around the world. I wanted to be a producer who could seamlessly incorporate different world cultures and genres into popular music. I became studious about what I heard and wrote down my observations on paper, I would listen to the radio for certain songs and record them to tape, and I would listen to the music channels and educate myself about music from around the world. On top of that, I would buy magazines, books, etc. to educate myself on all things music-related. My life became music from that point.

Can you tell us the most interesting story that happened to you since you began your career?

There are several interesting stories I could tell, but one of the more interesting stories would be working with Joe Budden back in 2008 on the song titled “The Future” (ironic right?). Joe Budden was known for his multi-platinum hit song called “Pump It Up” a few years earlier but he didn’t seem to be respected as much in the entertainment industry at the time. He was getting into a lot of conflicts with people back then. So, I decided to send him a message on MySpace and titled it “Mr. Budden….” because I figured he would be more likely to read it since it was coming from a place of respect and business. Inside the message, I had a beat that I created hosted on a music player that would automatically play when he opened the message. He heard it and loved it and wanted to use it as his first single on his album with a new label he just signed to. I was ecstatic and sent it to him to record over. At this time, one of the rappers Joe was having public conflicts with was another multi-platinum-selling rapper, The Game. Turns out that this song would be the song that he and The Game would reunite over. Fast forward a couple of months, I don’t receive payment, the song comes out, but it didn’t sound like what I created previously. I was devastated after hearing it, so I sent Joe Budden a long email pleading to change the sound of the song back to what it was. He never responded.

This opportunity was a learning experience and a blessing all in one. It was a learning experience in the sense that I quickly learned that I had no say-so over the song or how it sounded. I was simply a guy who made the beat. Learning this, I vowed to never let that happen again. I got hyper-focused to become the best engineer & producer. I worked on becoming better every day and now I produce/engineer around 140 songs a month. Things that may take most engineers 30 minutes to do, I can do in 30 seconds. Now on to the blessing part of this situation: we were never paid any royalties from that song; however, I was eventually paid $2,000 in advance as a fee for the production I created, and I could list 2 multi-platinum selling artists on my resume. I took that money and spent it on equipment and advertising. I used the names of Joe Budden and The Game to promote my first business, FYU-CHUR Recording Studio. I used some footage of them in a studio session working on the song and put it in a local television commercial that I created to promote FYU-CHUR Recording Studio. My TV ad got everyone that did music in my area excited like “whoa a guy from Oklahoma worked with The Game and Joe Budden and he has a studio here!” Once my commercial aired, my phone wouldn’t stop ringing. Word of mouth spread, and I have been working for myself since then. Needless to say, the initial investment was made back countless times over since then.

The moral of the story is… If you get lemons, plan, strategize and execute giving people the best lemonade that will MAKE people talk and come back for more.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

In the very beginning, around 2002 to 2004, I was so focused on being different as a music producer that I refused to use bass sounds in any of my music simply because other producers were using bass in their music. How crazy is that? I was trying to change the sound of music from the very beginning but I didn’t have the understanding, the education, or the know-how to do so. What I learned is that instead of trying to change the way things are done from the very beginning, first learn the craft, study what people like about it, and then see how you can reinvent, change, or improve certain areas of what you’re doing.

What are some of the most interesting or exciting projects you are working on now?

There are several as far as music, but I’m very excited about a new technology that I’m building that I believe will be a game-changer for independent music. I believe the blessing of being located where I am and working with these artists has given me a unique perspective on the music industry. Lord willing, I will become a tech giant in the music world while becoming a musical giant like Quincy Jones.

We are very interested in diversity in the entertainment industry. Can you share three reasons with our readers about why you think it’s important to have diversity represented in film and television? How can that potentially affect our culture?

I think diversity is important because it gives people the opportunity to learn about other cultures they otherwise would only hear about in the news or through rumors. Diversity is also important because it can spark conversation. Conversation can provide a different perspective that can lead to education, understanding, and growth.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

#1 The importance of building/hiring a team. Why? Because most of the people that we see that are successful in the entertainment industry or in any industry, have a team behind them working on their behalf. You can reach goals faster if you have like-minded people working with you towards the same goal. When I first started, I didn’t know that there were multiple people working in different areas in an artist’s career. I had just seen the artist or producer get famous and thought that they did it all themselves, but this is far from the truth. Save up and hire someone to help build your brand! I hired a business consultant and an assistant this year because I felt the demand for my service was becoming overwhelming. Special shoutout to Sara and Jackie, and now I am interviewing with Authority Magazine!

#2 It is not about what you know as much as it is about who you know. You could be less talented but become more successful because you know the right people. We see it all the time in the entertainment industry. For example, many people might say that my artist Si’Yir Royale and I make better songs than whoever is hot at the time, but talent doesn’t guarantee success. People are more likely to help their friends than someone that lives 1,000 miles away. This is especially true if you’re always working on your craft but not utilizing social media consistently. In this case, go back to #1 and hire a person to help you where you may not be at your strongest.

#3 Location is very important depending on where you want to go with your career in entertainment. I spent five days in LA and five days in New York and in that small space of time I have met more people who knew people that were very successful in entertainment than I have of spending years in Oklahoma. However, I still believe running my studio from Oklahoma was a blessing in disguise because of the vision it gave me to create a new technology that, Lord willing, will make a bigger impact on music and help more people, than me only having a few Grammys over my fireplace would. So now I’m going for both technology inventor and the Grammy awards!

#4 Nobody owes you anything and you don’t deserve anything. You put in the work and become an asset to the people you’re looking to connect with. This goes back to the Joe Budden situation. That situation taught me to become the best I can be and as a result, this makes me an asset to all the artists in my region, that keeps the studio running, that brings the income to expand and build, which will bring in more income and so on.

#5 The importance of understanding the Bible. For me, it has taught me about patience, focus, consistency, perseverance, understanding, optimism, not to be judgmental of others because we all are flawed, and many other things. This foundation has given me the insight and strength to continue on despite nay-sayers, statistics, economics, or any other obstacles I may come across.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Understanding that this is a marathon, not a sprint. What is meant for you is for you so try not to get distracted or be envious of what others are doing. You have to love what you do or learn to love what you do because it won’t feel like work. This will lead to you outworking most people and becoming great.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

This may not be the most exciting or popular answer, but I would say my movement would be the Golden Rule which is to simply treat others the way you want to be treated. The Bible has taught me that everyone is the way they are because of the experiences they have had in life. Again, nobody is perfect so who am I to cast judgment on other people? I may not always agree but I can still listen and try to be understanding of a point of view and not make it my place to condemn a person. I feel that a lot of envy, selfishness, hatred, judgment and many other things would be solved if people lived by this rule.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

My mother and my grandmother. My mother is my biggest fan and she supported me with words of encouragement and with financial investment. She was the reason that I was able to open FYU-CHUR Recording Studio which is now on its 10-year anniversary!

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

The Golden Rule — treat others the way you want to be treated. This gives me the ability to work with everyone including people with varying personalities, backgrounds, points of view, etc. It gives me the patience to be understanding of who they are, see their vision, and hopefully over-deliver on the product.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. :-)

Anyone who is successful, but if I had to choose one, I probably would choose Dr. Dre. Even though we don’t make the same style of music, I believe our mindset is similar and we both are into leaving an impact in history rather it be in music, technology, or something else.

How can our readers follow you online?

FaceBook: www.Facebook.com/fyuchur

Instagram: www.Instagram.com/fyuchur or @Fyuchur

Youtube: www.YouTube.com/fyuchur

www.FYU-CHUR.com

This was very meaningful, thank you so much! We wish you continued success!

Thank you for having me! I wish you all continued success as well!

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In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

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Edward Sylvan, CEO of Sycamore Entertainment Group

Edward Sylvan, CEO of Sycamore Entertainment Group

Specializing in acquiring, producing and distributing films about equality, diversity and other thought provoking subjects

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