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Rising Music Stars: ‘The Band Famous’ On The Five Things You Need To Shine In The Music Industry

An Interview With Edward Sylvan

As a part of our series about rising music stars, I had the distinct pleasure of interviewing The Band Famous!

The Band Famous is an openly queer, poly, married music duo who write and produce all of their own music, music videos, websites, apps, and are one of the most D.I.Y. bands to ever exist! Zander is a mixed media artist, body painter, designer, multi-instrumentalist and co-founder, co-producer of The Band Famous. Norell is a model, writer, lyricist, lead singer, lead developer and co-founder and co-producer of the band. Their song “Because” from their Awakening EP has been played in multiple countries on the radio internationally with bands like Sonic Youth! Often called a “dynamic duo”, they also produce KamasutraCandy adult content and have helped many men, women, and nonbinary pals heal not only with their music, but sexually.


Thank you so much for joining us in this interview series! Can you tell us the story of how you grew up?

We won’t shine much light on the negative, but let’s say it wasn’t a cakewalk for either of us. We both have suffered abuse within our family. I myself grew up with poverty, drug abuse and alcoholism, but luckily I was able to seek refuge with my Opa (grandfather) as much as possible. He was my best friend and by far was there for me more than anyone else in my family. I try to hold onto the best memories of my parents and I love them and forgive them for myself. There is no time for holding onto anything but love, I’ve seen what the latter can do to people. Growing up I spent as much time as possible outdoors in nature, usually in Lake Superior in the summertime. I would bike from my Opa’s house to a beach across town and swim there all day long, bike back home, and collapse from exhaustion upon returning to my Opa’s home. I remember when I was a little girl feeling like I was a mermaid in a past life. I think that’s why I spent so much time in the water. Besides my love for nature, music, the arts, animals, school, playing sports (my favorite being soccer), comedy and entertainment always lifted my spirits. I knew I wanted to be an entertainer so that I could uplift others, too. — Norell

I agree with Norell, plenty of hardships in the past, growing up had its pains. My family moved around a lot so it was sometimes difficult to make and maintain friendships. I definitely didn’t have a perfect childhood, not that anyone ever really does. It took a toll on my mental health, but I try to hold onto the best memories, friendships; memories around art, music, animals, and good vibes. I grew up bilingual in both schools taught in the English language, and also attended school in Argentina for a time, immersed in schools taught in the Spanish language. I myself am of half Mexican and Spanish descent, and my grandmother on my father’s side speaks the Mayan language fluently. I did grow up learning violin and am classically trained, so as immersed as I got into the arts, music was always there, too. Another thing I did growing up was I’ve always been curious about technology. I remember when computers first came out, I was fascinated. I would take apart computers and put them back together just to figure out how they worked the way that they did. When I was around twelve years old I actually was building computers and getting them to local churches. I knew I wanted to make art, I knew I wanted to make music, and I wanted to work with technology, even from a young age. — Zander

Can you share a story with us about what brought you to this specific career path?

For me, I practically came out of the womb singing. I have memories of myself when I must have been four years old, complete with my pots and pans drum kit and wooden spoons, and I would rock out and sing Sheryl Crow and all kinds of music from the time I was a child. I have always been able to sing anything I hear in perfect key. My family and godfather used to tell me that even from the time I could barely speak I would sing and I had the voice of an angel. One of my family members who struggled with mental health would outright break down in tears whenever she heard my voice and told me herself that she found my voice was healing for her. I always knew I wanted to be in music. Blondie, the Pretenders, Heart, Tom Petty and the Heartbreakers, Prince, Michael Jackson, Al Green, INXS, I’ve literally been influenced by so many genres of music. Classic rock is dear to my heart, as is Motown, soul and R&B. En Vogue and the Spice Girls probably got it in my mind that I could be some cool singer superstar with my friends when I grow up, but the reality isn’t always like that. You hear all these stories about why such and such bands broke up, and I’m just grateful that God blessed me with a partner who literally made a band with me practically the moment he heard from my lips that it was my dream to be a singer in a band. He has stuck by my side and trudged this difficult path by my side (as we have chosen to remain independent despite multiple opportunities to “sell-out”) and he has been an absolute sport about it! He even single-handedly produced a radio hit for our band when we were living in NYC for about a year, and we just finalized two video productions this month, a short film and a music video, for this very special track, “Because”, which has been on the radio internationally in several countries including the United Kingdom, France, and China! — Norell

I just did it. As I mentioned growing up, I learned pretty quickly that the arts, music, and technology were what set me on fire. So I let that fire burn, I nurtured it, often declining party invites and dates to paint and create mixed media artworks, and curate and produce shows, until I eventually opened my own art gallery but really it wasn’t just my own. I shared it with perhaps too many people, which ultimately did not last as long as I had hoped it would, but I learned a great deal and I’m happy I found someone to support my dreams as much as I support theirs. As for making art, I knew it didn’t matter what anyone else thought. It only mattered that I create what I was put here to create and once I create something I set it free to be perceived and looked at however the eyes desire. What people see is their own. I’m happy to be able to create in any and every capacity that I can. — Zander

Can you tell us the most interesting story that happened to you since you began your career?

Well, we never knew an indie band could cause so much fuss, but we have come to realize over the years that we must be a resistance of some kind because there are people in the U.S. government assigned to us specifically to try and censor us and our outreach. A fan in the United Kingdom even noticed and was not surprised the government censors us, as they have often censored political “threats” throughout history. How are we a threat you might ask? Well for one we are self-produced, self-distributed, self-developed, SELF-MADE. We have a worldwide audience that we built up organically ourselves. There is a dark agenda in the entertainment industry and there is very much a narrative that they like to push. We don’t really have any kind of agenda ourselves, we aspire to inspire and uplift, and we’re simply Anti-Evil. We guess they don’t want the word getting out of how we made The Band Famous, because if a couple of underdogs like us can glow up despite excruciating odds stacked against us, then maybe, just maybe we might inspire some other wild ones out there to throw caution to the wind and ferociously chase after their dreams until they make every single one of them real. We are living proof that you can in fact break out of The Matrix.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Probably when we allowed a friend to help us with some social media and one day they did #TheirName and we were like, that’s not how it works. It’s all good though, it definitely made us chuckle. We learned the lesson that we are definitely the best ones to speak for ourselves. It is actually part of why we declined some record label opportunities because we would have had to give up so much creative freedom and surrender so much control to some of these labels. Some of them won’t even let an artist so much as tweet without approving what they’re tweeting first.

What are some of the most interesting or exciting projects you are working on now?

We are grateful to have had some incredible projects to have worked on and to have even just completed, even if it took us a little longer than we would have liked (due to some of the hurdles we have had to overcome first) but by surviving and persevering through the hardships we’ve endured, we were able to not only help ourselves with the realization of some of our dreams, but we were able to help make many dreams come true for fellow creatives, which is a dream come true in and of itself. We hosted, produced, and often performed many benefit concerts and even a two-fold benefit music festival in the time frame from January 2019 to January 2020. We helped raise awareness and proceeds for charities and causes like American Heart Association, Cystic Fibrosis Foundation, My Friend’s Place, and Los Angeles Regional Food Bank, in which Zander and I personally drove and delivered two huge boxes of food and a check with the donations we raised in collaboration with our Hall Of Fame music collective and everyone who came out to “Party for a Purpose” with us (what we called our movement). It was serene. It was inspiring. We managed to give many artists and performers their first-ever show in Los Angeles, and since covid hit, for many of them, including us, it might be the last live concert for a while.

Sadly, as covid did to many small businesses, Zander and I knew that it wasn’t realistic to try and remain open with our live/workspace and independent music venue and storefront. It is hard to reason about keeping a small business open that relies on audiences to survive — we helped keep the space going with a donation-based bar for our benefit events and festivals. We had another two-fold festival planned for March 2020 to benefit and raise awareness for the LGBT Center in Los Angeles as well as Los Angeles Animal Services. We were unable to open our doors during the shutdown, but we live-streamed as we have since our formation on July 26th, 2013, and did our best so that the show would go on, still raising awareness for these great causes.

We have been inspired to do more animal rescue since this, and since we had no choice really but to close our independent venue, we bought 41 acres off-grid in Arizona in February of 2021 and began to adapt to a ranch lifestyle. We now have many animals, including a Doberman puppy, bunnies, and several ducks and chickens. With the move from Los Angeles to off-grid in Arizona, it has taken some time to get set up and adapt to say the least. We are even in the process of going fully solar! We have a Patreon that we just re-launched to help us with our Animal Rescue efforts as well as we are serious and have already started rescuing animals since acquiring more land.

Most definitely the most interesting and exciting projects are actually our two latest productions premiering! One, The Matrix: Because, a Matrix Fan Film, premieres on Saturday, December 18th on our official youtube channel. The next production premiering is our official music video for The Band Famous — “Because” on Tuesday, December 21st, 2021. This is the same song that is the radio hit featured alongside kickass bands like Sonic Youth on radio stations in the United Kingdom: 6 Towns Radio and Radio Wigwam; radio stations in France: Fasching Web Radio; and radio stations in China, actually the number one radio station in Hong Kong, China, Radio Lantau!

We have an entire cast and crew and Zander and I self-funded every music video and video production of ours to date.

The song “Because” was actually composed, written, recorded and produced entirely by The Band Famous co-founder and co-producer, Jacob Alexander Figueroa, aka Zander, while the duo was living in New York City in Upper Manhattan near Fort Tryon Park. He stayed up all night producing it, and when the second half of The Band Famous — Mary Norell Jackson aka Norell — awoke, Zander told her, “here, sing these lyrics”. Norell happily obliged contributing vocals to what would go on to be one of their most worldwide-known tracks.

At the release of their 2nd EP Awakening on Bandcamp, Zander and Norell were thrilled that it was picked up by 6 Towns Radio and radio DJ Simon Edwards. He enjoyed the closing track “Because” and played it alongside musical groups like Sonic Youth on his Loose Cannon with Simon Edwards show on June 29th, 2020. 6 Towns Radio is broadcast to Stoke-on-Trent, Newcastle, and Kidsgrove in the United Kingdom. This was the first time the band had been played on the radio airwaves in the UK, a dream come true for them!

Then, one year later, exactly one day after Zander’s birthday, on August 2nd the entire radio show was played again. As if they weren’t delighted enough, they went on to hear their music was being played in several countries for consecutive days in a row! On August 3rd, Fasching Web Radio in France aired the show featuring The Band Famous, Sonic Youth, and more great artists. On August 4th, the entire show archive was picked up and aired on Radio Lantau, the number one radio station in Hong Kong, China! Riding Cloud Nine, they didn’t know they could get even higher, and then on August 7th and August 9th, another radio station in the United Kingdom, Radio Wigwam, broadcast to Cardiff, UK, played the entire radio show that features “Because” by The Band Famous.

The song “Because”, which was birthed in New York City, and the music video production and feature production both of which were filmed in multiple locations in Los Angeles including The Band Famous venue, was completed, edited, and finalized off-grid in Arizona.

The Matrix: Because is a Fan-Made Film. Zander and I have both been massively influenced and inspired by what we consider one of the greatest movie franchises of all time. It greatly influenced our thirst for technology and we went on to become the first music duo in the world to self-distribute and self-released our debut album in the form of an interactive app self-titled The Band Famous, first launched for iPhone in May of 2014. We can literally say “we made the band famous”. Then a year later we launched it cross-platform for Android in November 2015! Some of the biggest supporters of our app album include the great late B.J. Thomas. He was the first concert young Norell ever attended and it was a dream come true to have his support of my voice and music with The Band Famous project. We love him like family and send lots of love to Mrs. B.J. Thomas.

Norell was also very helpful in this entire production. I trusted her to edit the entire production to my vision, and to deliver it in full, which she did. We feel that we went above and beyond all previous music video productions and creative productions of ours, this time going all out with green screen, special effects, and all kinds of post-production. This is by far the biggest and best production we have ever put out and we are excited to birth it into the world on December 18th, 2021! This production actually features two tracks by The Band Famous: “Because” and “Blue Dream”. — Zander

I think in a way we are almost like a real-life Trinity and Neo, with how technology-focused our band is, from hard coding and programming our websites and our apps, to live streaming our music and concerts, to live streaming entire benefit festivals. As comedian and Jack-of-all-trades, Tom Green (Freddy Got Fingered, The Tom Green Show, Charlie’s Angels, and more) put it when talking to us on his Webovision show when we were still living in New York City, “Coding is the new rock n roll!” Actually Tom Green was a huge reason that we decided to make the leap towards our dreams and move to Los Angeles, even if it meant having to make such major sacrifices as living out of our own car to bring some dreams into reality. We have always been determined, we were going to break out of the Matrix that was the hardships we had been dealt in our lives, and we were going to rise above the ashes and make multiple dreams come true. And we were going to help others in the process of doing so. Because we’re Famous. The Band Famous. — Norell

Since announcing the news of the premieres, we’ve had fans ask if there are going to be copies for sale. We would happily consider making some copies for sale, but there aren’t any made just yet. We are really wanting to submit this short film to as many film festivals as possible to help get everyone’s hard work out there and expand our audience. If any movie lovers would like to contribute to our independent cause, donations are welcome and so appreciated via CashApp $TheBandFamous as well as Venmo @TheBandFamous or zelle to

Prices to submit to film festivals vary, but for example with eight selected film festival submissions sitting in our cart eagerly, the total is at $260.00. If we raise any more than this in donations, we will submit to as many more film festivals as we can!

Now that we just finished up these music and video productions this month, we are working on new collaborations with some people who inspire us, artist Olek, and musician/producer/actor Corey Dee Williams, and even more fun collaborations are in the future for The Band Famous!

We are very interested in diversity in the entertainment industry. Can you share three reasons with our readers about why you think it’s important to have diversity represented in film and television? How can that potentially affect our culture?

Us too! That is why we are mindful that we are representing inclusion and diversity in our own independent music collective ala the Hall Of Fame at and TBF Radio at

We also made sure when casting for the two productions that we had ample diversity. In fact, there is not a single caucasian member in the cast and crew. The only caucasian is Norell, who edited the entire production and assisted behind the scenes in several ways. Everyone on film in these productions is of Latino or Latina heritage, and even co-founder and co-producer of The Band Famous, Jacob Alexander Figueroa is of Latino heritage. His grandmother actually speaks the Mayan language!

We care very much about representing people of color and our indigenous friends. Zander himself is indigenous with his own Mayan heritage and is also Mexican and Spanish.

Here are our three reasons why we think it is important to have diversity represented in film and television:

#1 We’re all human; no human is more human than another. If we are not seeing representations of all of our different brothers and sisters, then we are painting a picture like their story is somehow less valid, less worthy of being represented, which is just not the case!

#2 United we stand. Divided we fall. Separate is the illusion! Part of how this illusion is created is by *not* having diversity and inclusion represented in film and television.

#3 For the children! Racism is taught. It is engraved in a sick society and twisted in the very threads of humanity. If we do not remove the cancer (that is racism) it will only continue to grow. This will divide humanity more and more, when as The Beatles said so accurately so long ago, what we need to do is “come together, right now”.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

  1. It’s lonely at the top. It would have been nice to be a little more prepared as to just how many “friends” would fall off like flies as they could not find it within themselves to be happy for our successes and bring our dreams into reality.
  2. If they’re hating you, it’s probably because they’re jealous and want the attention that is on you. We have come to the realization that pretty much every single “hater” out there — existing and breathing, cursing the existence of their list of people they hate — we are convinced that every single one of them is an attention whore. They’re sad because they want more attention than they’re getting and instead of figuring out how to bring attention to themselves, they throw a hissy fit because they can’t stand the thought of you getting more attention than them.
  3. Don’t mix Friendship with Business. Yes, you can sometimes work well with your friends. But if your friend is not friends with you for the right motives, it can quickly become a ploy for their own self-gain. I have actually lost friends because I wouldn’t let them use me. For example: a girl played some mediocre guitar and I busted out some original lyrics and vocals and she BEGGED me to let her release it on her channel, insisting it was to help MY band. I politely declined and she is no longer friends with me. Coincidence? I think not. It’s clear she was never a friend, is all.
  4. When people reveal themselves to you, believe them. With this one, I want to give an example. We have helped many, many artists and creatives pro-bono by way of hard-coding them on our website, promoting them, hosting and producing shows with them and giving them a stage, live-streaming their shows with us through our apps to a wider audience, and more!. Occasionally we will meet someone and consider adding them to our independent music collective ala the Hall Of Fame. One girl we actually had to remove because she showed us her true colors. When Zander and I didn’t fly her out to Los Angeles when she wanted to be flown out to make music with us — to use MY vocal loop station (and I quote her telling me on the phone, a red flag: “I can’t wait to USE your loop station!”), and collaborate with us and our recording studio that we sacrificed a great deal to even have acquired for ourselves… This girl pulled a #MeToo movement and took to Twitter saying that if she had told Zander she would have sex with him, he would have already bought her plane ticket. SO TACKY! Ewwwww. So yeah, needless to say, she didn’t get her hay day in our recording studio, nor a featured show with us on our stage, nor does she get the free promotion that we do out of the kindness of our hearts. When people show you their true colors, BELIEVE THEM. Do NOT ignore red flags lest you will be burned.
  5. Your Friends are not Your Fans. This one definitely would have been helpful to know going in that by sharing and promoting my own efforts towards my dreams that I was going to somehow offend or insult other friends of mine that have to ”tolerate my updates”. I had one friend who was in school till after college that literally blocked me. Before doing so she explained that my status updates about my music project was “giving her anxiety”. Yeah makes sense I guess. HA. Another girlfriend of mine urged me to do Suicide Girls some years ago when I had to opportunity to work with them, but when I opted to remain an independent model somehow they weren’t as supportive? And yet another friend of a friend, someone I once did water aerobics with and we all wore bikinis together: the day we announced our sponsorship with Malibu Strings bikinis (a huge dream of mine) she got nasty, commenting, “I wonder why, girl?” before blocking me. Basically, people exploited me in the past, trying to hang out with me and get me at their parties because they liked my big butt. Then I started to rise in popularity for the big butt they themselves loved so much (as well as for my music), and some of them can’t handle it. Now this is not to say that some of your friends might not also become your fans, because I definitely do have some amazing friends who I would say are also fans, but this is a huge reality check that basically not everyone who says they are your “friend” really stands by the definition of friendship. Meaning: they only support you if you’re living your life according to the way they think you should live it. The minute you might start to evolve and grow beyond their comfort zone of who you’re “supposed to be” in the category they have put you in, that’s when growth pains occur. I had a guy friend of mine who felt like we would have dated (no we wouldn’t have) recently tell me that I’m still young and I can still save my life. As though somehow my life is in need of saving? Talk about bitterness. A friend is someone who should be rooting for you, cheering for you, celebrating with you, but as you find success, you might be surprised to see who isn’t joining in with the celebrations.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Remember to take breaks. Coming from entrepreneurs who burn their candles at both ends, the burn out factor is very real. It is important that if you’re working at a goal, or working on a project for example, and you feel your sanity start to crack, it’s time to take a step back! Make sure you remember to feed yourself as we artists have a tendency to forget to. Vitamins can help make up for anything lacking in your diet. Get enough sleep. It’s okay to go to bed early and get up early. It’s okay to stay up working all night sometimes, too — but you have to balance it. We are biological machines and we require maintenance and downtime to recuperate i.e. sleep, food, exercise, fresh air and sunshine, time with animals, video games and Netflix, and so on.

Find your balance of work and play! Make goals, make to-do lists, aspire to chip away at least a little each day towards your goals and dreams. You’ll be less out of breath when you get to the finish line that way.

Also (adults only), consider Cannabis! Or at least good CBD. It has certainly helped us through some difficult times. It helps medically with not only chronic pain, arthritis, but also PTSD and overall mental health.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

Self-Love, but expanding on that, we’d love to live in a world where people everywhere are able to find inspiration in the successes of others — to be motivated, moved and uplifted instead of bitter, jealous and jaded — to be able to celebrate the wins and successes of others.

When our friends win, we feel like we win, too.

When someone we don’t even know wins, we are happy for them. We don’t need to know them to be happy for them. We assume they worked hard and we know hard work pays off.

We especially love a good Underdog story, as Underdogs ourselves, and so we are always happy whenever anyone working hard towards their dreams makes said dreams come true.

It lifts our mood and makes us so happy when a friend or associate we like gets a big win — we are so happy for them! We just can’t fathom why some people can’t be happy for others?

It obviously has to come down to a lack of happiness for themselves, which leads us back to Self-Love. We all love others better when we first love ourselves better. If we are not treating ourselves right, we aren’t going to treat anyone else much better.

If we can’t be happy for ourselves, we can’t be happy for others, and happiness is a choice we must choose for ourselves every day.

We dream of the day that people will live in the vibrations of love and happiness, instead of jealousy, envy and hate. More Jedis, less Sith. That would be a great place to live.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

So many people to give thanks to that helped us keep fighting the good fight:

Fairy Godmother, XTina / Kristina, Spaceman, Uncle G, Kimberly Jackson, Tom Green, Kick Kennedy & Harper Simon & Paul Simon, Poppa T, Jack Ramos & Bianka Gomez, Nin aka Justina, Tina aka TLKKnitting, Maw Kitty aka Sj Mendelson, Simon Edwards & 6 Towns Radio, Fasching Web Radio, Radio Lantau, Radio Wigwam and to every media outlet, radio station, television and otherwise that has featured and covered our band!

Thank you to Robert Norell Olson (R.I.P.), B.J. Thomas (R.I.P.), Eyva Kid Cash (R.I.P.), William Sam Hagey (R.I.P.), and so many more.

We do not want to leave anyone out so we would like to just say thank you to everyone who rocks with The Band Famous and KamasutraCandy! Your support lights our fire!

Thank you to everyone who has our iPhone App or Android App and who has written us a five-star review on the app store or google play because that helps us so much!

Thank you to everyone who has placed an order from our Etsy at because your supporting our small business means more than you know!

Thank you to everyone connected with us on social media! Thank you to everyone who has supported our music and music videos! Thank you to everyone who has ever been to one of our shows!

Thank you to ourselves because we could not have made it without each other, so shout out to each other for being a dream team and dynamic duo.

And thank you, God!

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

There are so many quotes we love, from Albert Einstein, to Bruce Lee, Michelangelo, Dr. Martin Luther King. We want to share some we don’t share often but which we love just as much, so these quotes are by Edgar Cayce and Ralph Waldo Emerson, with a final gem at the end. These are some incredible life lesson quotes, in our opinions:

  1. “The medicine of the future will be music and sound.” — Edgar Cayce
  2. “Don’t feel sorry for yourself if you have chosen the wrong road, turn around.” — Edgar Cayce
  3. “Spirit is the life, the mind the builder, the physical the result.” — Edgar Cayce
  4. “The only person you are destined to become is the person you decide to be.” — Ralph Waldo Emerson
  5. “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” — Ralph Waldo Emerson
  6. “What you do speaks so loudly that I cannot hear what you say.” — Ralph Waldo Emerson
  7. “What lies behind you and what lies in front of you, pales in comparison to what lies inside of you.” — Ralph Waldo Emerson

And we’ll end it with a great quote by another legend::

“It isn’t where you came from, it’s where you’re going that counts.” — Ella Fitzgerald

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. :-)

Keanu Reeves, as he is a fellow rock n roller! It would be amazing to have a beer with him and jam together! But he doesn’t have social media, I don’t think? We would be thrilled to sit down with anyone with The Matrix movie franchise, the Wachowski sisters, Carrie-Anne Moss, Laurence Fishburne, it would be amazing to meet with some of the cast and crew that made such a huge impact on our band and our lives.

How can our readers follow you online?

Thanks for asking! We would love to have you join our community! We send one monthly newsletter to our mailing list, which you can sign up on our website. You can als stay connected with us via and we also have our social media linked at

This was very meaningful, thank you so much! We wish you continued success!

Thank you so much and we wish you all continued success as well! God Bless!



In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

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Edward Sylvan, CEO of Sycamore Entertainment Group

Specializing in acquiring, producing and distributing films about equality, diversity and other thought provoking subjects