Rob Bellenfant of TechnologyAdvice: How To Take Your Company From Good To Great

An Interview With Jerome Knyszewski

Jerome Knyszewski
Nov 25, 2020 · 14 min read

Trust but hold accountable. When you spend as much time hiring as we do, you can trust people to learn and do their jobs every day. We hold everyone at the company accountable for achieving their personal KPIs and the company’s goals, but we don’t have time to micromanage.

Set goals that stretch everyone. We started working with accountability coaches who helped us set big goals and have the confidence to work towards them. That support gave us the confidence to acquire 38 new web properties this year, which has already resulted in 3x growth and promises to create a flywheel of growth for the company.

  1. Trust but hold accountable. When you spend as much time hiring as we do, you can trust people to learn and do their jobs every day. We hold everyone at the company accountable for achieving their personal KPIs and the company’s goals, but we don’t have time to micromanage.
  2. Set goals that stretch everyone. We started working with accountability coaches who helped us set big goals and have the confidence to work towards them. That support gave us the confidence to acquire 38 new web properties this year, which has already resulted in 3x growth and promises to create a flywheel of growth for the company.
  3. Celebrate. We celebrate individuals for their contributions to the company’s success. We celebrate workiversarys every year by giving employees an item off their bucket list. I give shoutouts every week to a couple of people — nominated by their peers — who make outstanding contributions to the company’s success. I have more nominations than I have time to shout out each week! And individuals are encouraged to recognize the work of their peers every day on a recognition app we use.
  4. Work on culture. When your company is small, culture tends to take care of itself. But as your company grows and you hire more people, it takes intention and work to ensure that the positive and growth-minded culture you built in the early days continues. Despite the pandemic, we’ve been able to virtually connect for all-hands events that help us align around company values and have a little bit of fun in the process. It brings our dispersed team closer together.
  • Dedication to quality: in a service industry like ours, that means not signing the deal if we can’t deliver the quality that they expect. If we get into a meeting with a customer and they have needs that we know we’re not going to be able to deliver on, we’ll pass the deal up. We’ll even refer them to a partner that we know can do it better than we can. We do this because we want to provide value and quality to our customers — anything short of that won’t fly. And we know that by sticking to that, the customers will come to us when they have projects we can help them with.

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