Just keep swimming. We’re not going to have amazing highs every day or even tremendous lows, most days are going to be about chopping wood and doing the work to set up the next high. For me it’s a bit like a diet or gardening- I’m not necessarily going to see results every morning, but if we do the hard work and execute the plan then opportunities are going to come along. Likewise, when we suffer a low, we have to keep pushing the plan forward because the next open door is just ahead.
Make it Happen… a personal mantra for Rob Fallon, a proven leader, and lover of all things story. Rob is the CEO of Bluewater, a converged Direct to Consumer Marketing Agency. Rob has lead Bluewater from infancy to explosive growth over the last 14 years. In his tenure, Rob has helped Bluewater become an INC 5000 company 4 times, and an Adweek top 100 fastest growing agency 2 years in a row. By the numbers, he’s propelled the agency to over $100 million dollars in revenue with a headcount of nearly 110 employees headquartered in a 36,000 square foot studio.
Can you tell us a bit about your ‘backstory’ and how you got started?
I got my “start” as a creative, working on commercial productions while I was in college at Film school… I felt the juice of just being on set. From there I pursued a career in production, working in every role from production assistant to grip to cinematographer, producer, and director. Several entrepreneurial attempts later, I came to my current venture as an entrepreneur and production guru. When we started the business, it was just 5 creative and production people that partnered up from various creative backgrounds.
That grew from producing anything that people would pay us for, to a path of direct-to-consumer commercial productions. We grew the business from just creative to a full marketing and advertising agency realizing it was the only way we could…