Rob Fallon of Bluewater: How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

Authority Magazine Editorial Staff
Authority Magazine
Published in
16 min readApr 29, 2021

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Just keep swimming. We’re not going to have amazing highs every day or even tremendous lows, most days are going to be about chopping wood and doing the work to set up the next high. For me it’s a bit like a diet or gardening- I’m not necessarily going to see results every morning, but if we do the hard work and execute the plan then opportunities are going to come along. Likewise, when we suffer a low, we have to keep pushing the plan forward because the next open door is just ahead.

Make it Happen… a personal mantra for Rob Fallon, a proven leader, and lover of all things story. Rob is the CEO of Bluewater, a converged Direct to Consumer Marketing Agency. Rob has lead Bluewater from infancy to explosive growth over the last 14 years. In his tenure, Rob has helped Bluewater become an INC 5000 company 4 times, and an Adweek top 100 fastest growing agency 2 years in a row. By the numbers, he’s propelled the agency to over $100 million dollars in revenue

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