Robert Kay of Elite Engineering: 5 Tricks for Creating “Sticky” Tech Products

The fourth trick is following through to get honest feedback from your customers, and not shying away from owning it when it’s bad. That can be very hard of course, but if you want success, that’s a benchmark of getting all the way there. This is a critical component of the process because it helps you fine tune your product, making your market more likely to use it more often.

As part of this interview series, I had the pleasure of interviewing Robert Kay.

Robert Kay ran a successful engineering firm that has solved some of the most complex challenges that exist today for a wide range of clients, but then he and the team were blindsided when his wife, a co-founder in the firm, passed away unexpectedly.

After regrouping, Kay doubled down on his mission to, with the help of his team, provide world-class engineering expertise to its clients, ranging from individual inventors all the way up to giants like HP, Kodak, and NASA, develop the products and tools their businesses need to achieve their goals and create real…