Robin Landa Of Kean University: 5 Things You Need To Be A Successful Author or Writer

Lead with empathy. Respect your audience. Look at everything from the audience’s point of view. When writers publish their work, their own understanding of equity, diversity, inclusion, and social justice serves as a collaborator, making their meaning just or imbuing it with bias, whether unconscious or conscious.

Some writers and authors have a knack for using language that can really move people. Some writers and authors have been able to influence millions with their words alone. What does it take to become an effective and successful author or writer?

In this interview series, called “5 Things You Need To Be A Successful Author or Writer” we are talking to successful authors and writers who can share lessons from their experiences.

As part of this series, I had the pleasure of interviewing Robin Landa.

Robin Landa holds the title of Distinguished Professor in the Michael Graves College at Kean University. She has written twenty-five books about ideation, advertising, graphic design, branding, personal branding…