“Rockstar Publicists: Be real, Be authentic, Be you. Don’t be cookie cutter,” with Tracy Lamourie

Kristin Marquet
Authority Magazine
Published in
9 min readJan 16, 2019

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I had the pleasure of interviewing Tracy Lamourie, a well known publicist in the Toronto, Canada area. Tracy is the recent winner of the Hamilton Spectator READERS CHOICE awards in the Public Relations category, where she received 1st Place Platinum award for Public Relations. She is the CEO & Creative Director of Lamourie Public Relations . Lamourie PR works with high profile entertainers, artists, filmmakers, public speakers, and newsmakers of all kinds across North America.

Thank you for joining us! Can you tell us a story about what brought you to this specific career path?

Most people find my career trajectory interesting. I had a background in marketing, but I actually came to Public Relations in a completely different way. Active in my community, I have also always been actively involved in trying to make a difference around issues and causes I cared about. I actually researched and taught myself how to write a press release in the late 90s, on the internet, because I wanted to reach out to media about an important story. Ultimately I was extremely successful in getting that initial story out to international media, and learned over the next years how to strategize, put together effective messaging, and interest media with it. I eventually left the marketing job when I realized I was an excellent publicist with a string of major successes getting stories I cared about into major news outlets North America wide. Thats when I started my PR company!

Can you share the most interesting story that happened to you since you began at your company?

I have lots of interesting professional stories about the people I work with and the things they do! I’d like to share two of them. One was purely professional and it happened earlier this year — during Oscars week. Here in Hamilton, Ontario, Canada, I hadn’t expected Oscars Week would have much to do with me. Until this…

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Kristin Marquet
Authority Magazine

Publicist and author based in New York City. Founder and Creative Director of FemFounder.co and Marquet-Media.com.