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Saad Aslam of Genflow On Five Ways For Influencers To Monetize Their Brand

An Interview With Candice Georgiadis

Content creation & Storytelling — Content creation and storytelling is the key to growing your audience as a creator. We advise our creators to post content daily and to target all social media platforms. The most important thing is to be 100% honest with your audience and invite them into your journey as much as possible to create a genuine relationship. This leads to growth and engagement, which is a catalyst for monetizing your platforms.

As part of my series about “How Influencers Can Monetize Their Brand”, I had the pleasure of interviewing Saad Aslam.

Saad Aslam is a self-made entrepreneur who dropped out of college at 17 and started working in real estate where he found his niche in sales. It wasn’t long before he managed the business, and quickly understood what it takes to build a brand and foster professional relationships. A well-known athlete friend of Saad’s saw how well Saad was able to grow a business and asked for his help building his own brand. Saad has been consulting brands and talent ever since.

When Saad met the founder of Genflow, the professional synergy was clear. With one conversation, the deal was done and Saad joined Genflow as Chief Growth Officer. Since then, Saad has helped countless creators build global brands and expand Genflow’s reach from the UK to the US. In January 2021 alongside Genflow Saad co-founded Genflow Creators Agency. Genflow Creators Agency was to be an extension of Genflow, offering full-service talent management, as a highly connected agency that high-profile creatives like Kelsey Calemine, Leana Deeb, and Stephanie Hui trust to be the blueprint behind their careers. As their agency value is to be human first, it’s a priority that their talent is happy as people first, so that when a “creator” infrastructure is put around them they have a foundation to win. Under the Genflow umbrella now sit 115 employees and manages some of the most influential creators in the space. Saad gives his 20+ years of experience to his creators every day, sharing his skills and expertise in business, finance, and audience growth.

Thank you so much for doing this with us! Before we dig in, our readers would love to get to know you a bit more. What is your “backstory”? What brought you to this point in your career?

I have been an entrepreneur for 20 years and have been through the highs and lows of building businesses. Thankfully, overall I have been successful in most ventures and managed to get recognized, by the right people at the right time, and opportunities kept presenting themselves. Being persistent and never giving up has brought me to where I am today and put me in this unique position. I can now use all of my experience to help ambitious creators to achieve their dreams.

Can you share the funniest or most interesting story that happened to you in the course of your career?

I have to admit I don’t have too many funny stories. However, something interesting I could share is how I came to work with some of the people I work with today. I genuinely used to visualize working with them before I even knew them and vice versa. I had been following their story and felt passionate about their potential but wasn’t in a position to impact them yet. But when life did its thing and made us cross paths, I was able to make the ideas I had envisaged come to life. To this day, I believe in positive visualization and manifestation as a starting point to making any dreams come true.

How have you used your success to bring goodness to the world?

Honestly, today I focus on doing for others. I’m in a blessed position to be able to pour all my wisdom into my GCA Creators. These younger creators can learn from my mistakes and create life-changing roadmaps that allow them to do what they love and are passionate about. There is no better feeling than witnessing lives change due to our collaborative efforts.

You have been blessed with great success in a career path that many have attempted, but eventually gave up on. Do you have any words of advice for others who may want to embark on this career path but know that their dreams might be dashed?

Of course! Having failed so many times, I can genuinely say my biggest lessons have come after experiencing failure. My advice is to be open to failing and reflect on where/how the mistakes occurred. Take those lessons into your next ventures. Everything takes time, but along the way, you have to keep believing in yourself. Be persistent and understand that hard work and dedication will eventually take you to where you need to be. For me, I was doing well but I knew I wasn’t quite fulfilling my potential or waking up passionate every day. I finally found my calling at 35 years old which is what I do today and honestly, I wake up every morning grateful and excited to do what I love. If I had given up early on, I wouldn’t have gotten to where I am today and I thank God for everything.

None of us can achieve success without a bit of help along the way. Is there a particular person who made a profound difference in your life to whom you are grateful? Can you share a story?

I would have to say meeting Jordyn Woods and allowing me to work with her and her Mum, Elizabeth Woods, was a life-changing experience. They were having lunch with a mutual friend and he invited me to meet them. When I met Jordyn she was focused on building her own brands. Having gotten to know her, I realized how powerful her messaging was and her desire to help other people on their mental health journeys was very inspiring to me. She was also passionate about fitness and how it was therapeutic to her. To cut a very long story short, we ended up working together to create FRSTPLACE, her now very successful fitness platform that helps thousands of people today. Once I was known for this project the demand for my expertise really took off.

So what are the most exciting projects you are working on now? How do you think that might help people?

My most exciting project is continuing to build GCA, our creator management company, as we are changing the lives of so many creators. The work of me and my team is allowing the dreams of others to come true not only as creators but as entrepreneurs and there is no better reward than that.

What are your “Top Five Ways That Influencers Can Monetize Their Brand”? (Please share a story or example for each.)

Content creation & Storytelling

Content creation and storytelling is the key to growing your audience as a creator. We advise our creators to post content daily and to target all social media platforms. The most important thing is to be 100% honest with your audience and invite them into your journey as much as possible to create a genuine relationship. This leads to growth and engagement, which is a catalyst for monetizing your platforms.

Brand Partnerships

Strategically partner with the right brands that can naturally integrate into your day-to-day life. We have a rule at GCA, our creators don’t partner with brands that they don’t actually use or would use. Today one of our fastest-growing creators is an ambassador for Gymshark and this was her dream brand growing up. She was wearing Gymshark even before she was a creator. These are the most magical partnerships and what we stand for at GCA.

Creating Your Own Brand(s)

When the time is right, we empower creators to transition into entrepreneurs and create their own brands. The ultimate goal for any creator must be ownership. In the end, unless you have a lifetime deal with a brand, what’s next? One of our fitness creators, Leana Deeb, will be launching her fitness app in October this year. This is an example of Leana still working with brands but not forgetting to work on what’s next.

Publishing & Podcasts

If you have mastered the art of storytelling then it’s time to enter the world of writing or speaking. Many creators now write books or have hugely successful podcasts, both huge avenues of monetization.

Don’t Ignore YouTube

A lot of creators get disheartened with YouTube if they attempt it and at first, views are low or it’s too time-consuming. Becoming consistent at posting long-format content on YouTube at a high frequency could be the game-changer you were looking for. We have launched channels for many creators and it’s the best thing they’ve ever done. Once the channel grows, both being paid for your views and brand partnerships can be very lucrative.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

Whenever possible, do good for other people. Never feel that doing good for someone else might affect your position. This has always been a major key for me.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this. :-)

A lunch meeting with Rich Paul from Klutch would be a major tick from my business bucket list. I have studied his journey since the beginning! What he has done for athletes by way of fighting for them in terms of contract negotiations, developing them, and giving them all the tools to be as successful as possible is exactly what we do here at GCA for creators.

What is the best way our readers can follow your work online?

I’m working on becoming more active online but for now, Instagram is the best way to follow along is to follow @saadxaslam

Thank you for these fantastic insights! We wish you continued success and good health.

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Candice Georgiadis

Candice Georgiadis

827 Followers

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.