Sam Madani of BOMANI Cold Buzz: 5 Things You Need To Know To Successfully Manage a Team

Authority Magazine Editorial Staff
Authority Magazine
Published in
10 min readOct 22, 2020


Enjoy something non-work related together. — We’re all humans. And at BOMANI, we’re all working incredibly hard to make sure our company achieves its true potential. Those two reasons highlight exactly why it’s so important to share non-work-related experiences together! We have Aloha Fridays, where each of us rocks a floral button down on our daily wrap-up call. On top of that, we schedule monthly happy hours (via Zoom) to get our minds off work and just take some time to catch up on everything else we’ve got going on in our lives.

As a part of our series about the five things you need to successfully manage a large team, I had the pleasure of interviewing Sam Madani.

Sam Madani is the co-founder and CEO of BOMANI Cold Buzz, an alcohol-infused cold brew and lifestyle brand disrupting the canned cocktail space. Born and raised in California to Iranian immigrants, Sam has witnessed the challenges his parents have overcome, as well as their successes, which have always been a source of motivation. This drive combined with his insatiable desire to learn has made him relentless in the pursuit of success.

After graduating from the University of Southern California, he moved to New York to work in investment banking. With long workdays leading into happy hour with colleagues or friends, he soon realized there was a glaring gap in the market for a delicious beverage that encompassed both natural caffeine and low-carb alcohol.

Returning often to the idea of creating a better-for-you alcoholic beverage alternative, Sam began to conduct research around the idea of marrying cold brew coffee and alcohol from sugar cane, two of the fastest growing categories in the beverage industry — later resigning from his full time job to pursue his vision of BOMANI Cold Buzz with his now business partners Amin Anjedani and Kai Drewry.