Sammy Dorf of Verano Holdings: “5 Things I Wish Someone Told Me Before I Started Leading a Cannabis Business”

Regardless of how fast everything around you seems to move, remember every now and again to try and slow it down and appreciate all that you’ve done and are yet to do.

I had the pleasure of interviewing Sammy Dorf. A cannabis industry veteran and architect of some of the most impactful deals in the space, Sammy Dorf, Esq., serves as Verano Holdings’ Co-Founder, President & Chief Growth Officer. Born and raised in the Chicagoland area, Sammy is widely recognized as one of cannabis’s most successful merit-based application strategists, adept at building and coordinating local teams, lining up funding and real estate assets, and working with local municipalities to create the strongest applicant teams. Over the past 5 years, Sammy has propelled Verano Holdings’ exponential growth with wins in Illinois, Maryland, Nevada, Pennsylvania, Ohio, Oklahoma, Arkansas, New Jersey and beyond.

In addition to heading up Verano Holdings’ expansion through merit-based applications, Sammy has proven masterful in coordinating strategic mergers and acquisitions, increasing Verano Holdings’ market penetration in States where it currently operates…