Authority Magazine
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Authority Magazine

Sarah Foley of SWAT Equity Partners: 5 Things I Need To See Before Making A VC Investment

Proven financial performance and momentum. We really care about the numbers! Given our partners’ extensive experience investing in early to mature business, we take a bottom-up approach to evaluating past financial performance as well as projections. This means, for example, studying growth by channel, cohort, location, or account; unit level economics by product or service type; marketing budgets by channel of communication; organizational plans for building the team; and always examining working capital investments required to support growth. Lastly, we strongly encourage founders to pursue profitable growth — meaning identify the minimum revenue level the business must reach to be breakeven so that the company is not dependent on raising outside capital to support itself.

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Jilea Hemmings

Founder Nourish + Bloom Market | Stretchy Hair Care I Author I Speaker I Eshe Consulting I Advocate For Diversity In Beauty