Scott Oaks Of Scoop Soldiers On 5 Things You Need To Know To Create A Successful Service Based Business

An Interview With Jake Frankel

Understand what your differentiators are from a consumer standpoint. Know how you’re going to compete, why you’re going to win more than you lose and how the brand will communicate that to folks interested in becoming franchisees.

As a part of my series about the “5 Things You Need To Know To Create a Successful Service Business”, I had the pleasure of interviewing Scott Oaks.

A senior level franchise development professional with over 15 years of experience working within all segments of franchising. Proven track record of success in franchise sales. Developed franchise development messaging, branding, and recruiting practices that directly impacted in positive franchise growth. Currently working as Director of Franchise Development at FirstLight Home Care to help grow and expand their franchise system. Previously worked with several brands to help them with franchise development and lead generation strategies utilizing the 1851 platform. Also served as Vice President of Franchise Development for BrightStar Care. I…