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Shannon Tucker of Next PR: 5 Ways To Leverage Media Coverage To Grow Your Business
“The work isn’t done once the story is published, it’s just the start.”
As part of our PR Strategy Series, Kage Spatz talks with PR pros at the top of their game to provide an inside look at proven strategies you might leverage to grow your business. Today we had the pleasure of talking with Shannon Tucker.
Shannon Tucker is Ragan’s Top Women in Communications Award Winner and PR News Crisis Communications Campaign Award Finalist. She works with companies in AI, HR, crypto, tech, health, energy, and more. Her PR expertise is regularly featured in Forbes, Fast Company, PR News, and PR Daily.
Thank you so much for joining us! Before diving in, our readers would love to “get to know you” better. Can you share a bit about your ‘backstory’ and how you got started?
My career pivot to PR was a bit unexpected. In my fifth year as a high school English teacher, a student attacked another student with a knife. The chaos of that day, watching reporters gather in the parking lot looking for more information, and the poor lines of communication from the school administration to students and staff, left me curious about crisis response.
