Authority Magazine
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Authority Magazine

Shekar Raman of Birdzi: How To Create A Fantastic Retail Experience That Keeps Bringing Customers Back For More

Know why your shoppers are shopping with you. You have to know what differentiates you from competitors, so you can continue to give shoppers what they are looking for.

  1. Digital engagement is an imperative, not an option. 89% of shoppers use mobile devices while grocery shopping, 60% of shoppers view weekly circulars online, and online grocery sales increased by 40% in 2020.
  2. Sometimes less is more. When customers are bombarded with irrelevant ads and coupons, they often ignore them. There is so much ad noise out there that retailers have to get smart and find ways to only show shoppers the most relevant and personalized promotions.
  3. Shoppers are looking for a seamless omnichannel experience. They want the option to buy online what they bought in the store last week. Then they want to clip coupons from your email ad flyer and add them to their app, so they can be automatically scanned at checkout.
  4. The technology to create a fantastic digital experience for your customers is out there and it shouldn’t be hard to adopt. Choose a solutions company that can work with your legacy systems, that promises to give your team continued support during and after adoption.

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