sHeros: Nicole Zabal is changing the world of athletic wear one woman at a time

“Perfection killed the entrepreneur”. I actually got this piece of advice from Shark Tank (I’m obsessed with that show). I always remember Barbara Corcoran saying: “perfection killed the entrepreneur” and I literally think of that on a daily basis when I’m stressing out trying to make my website look perfect or fix a typo, and then I tell myself, no one is inspecting my work, it doesn’t have to be perfect…move on!

I had the pleasure of interviewing Nicole Zabal, founder of NICOLE ALEX — a lounge wear line made in Los Angeles. After graduating from the prestigious Parsons School of Design in New York, Nicole spent fifteen years honing her fashion industry expertise with the goal to one day launch her own brand. A self-proclaimed fitness enthusiast, Nicole fell in love with the concept of the built-in shelf bras she found in her workout tank tops — but those tops were often too tight, unflattering, and not ideal for wearing outside the gym. Nicole realized there was a need for casual apparel that had the comfort of athleisure and the…