For my series on strong female leaders, I had the pleasure of interviewing Jillian Cohen. Jillian is the CEO & Co-founder of Virtual Health Partners, Inc. In May 2015, Jillian launched VHP with the goal of creating an ecosphere of wellness support available anywhere and anytime. With over 15 years of experience in the medical industry, Jillian was responsible for the multi-million-dollar growth of three start-up companies, with a strong focus in the non-invasive weight loss space.
Virtual Health Partners (VHP) recently launched a new technology platform specifically for patients with cancer. Can you tell us about this program?
In collaboration with one of our partners, Virtual Health Partners (VHP) launched the first of its kind, live, virtual support program that delivers 24/7 nutrition and lifestyle support to patients with cancer. Available on the web or through a mobile app, this program provides patients with direct access to nutrition specialists through live 1-on-1 appointments and private messaging at their convenience. Through the oncology platform powered by VHP, patients can also join virtual support groups and access a curated collection of recipes and meal plans, and educational classes personalized for their specific symptoms, needs, and preferences.
What inspired you to create the program?
VHP initially launched in 2015 as a virtual tool to support the aftercare of patients who underwent weight loss procedures. We partnered with the bariatric and gastroenterology departments of various hospitals to offer our services, and we quickly caught the attention of other departments. We had orthopedic, cardiology, and oncology providers coming to us and saying, “Can we use this app for our patients?” Since then, we have expanded into eight different verticals, adapting our virtual health and wellness platform to serve the needs of multiple populations.
Can you describe how the program is making a significant impact on the lives of patients with cancer?
A cancer diagnosis comes with hundreds of questions. What is my prognosis? What are my treatment options? What side effects will treatment have…