Shlomi Ron of Visual Storytelling Institute: 5 Non-Intuitive Ways To Grow Your Marketing Career

Kage Spatz
Authority Magazine
Published in
26 min readJan 17, 2022

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I am great believer in finding shared meanings between people.

As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Shlomi Ron.

Shlomi Ron is the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank that brings the gospel of visual storytelling from the world of art into a more human-centric and purpose-driven marketing.

A digital marketing veteran with over 20 years of experience having worked both on the agency and largely on the brand side for Fortune 100/500 such as Nokia, IBM, and American Express.

Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?

Pay attention to your side hustles. Sometimes that’s where your BIG STORY is waiting.

That’s at least what happened in my case.

I have over 20 years of corporate digital marketing experience having worked both on the agency and largely on the brand side for Fortune 100/500 such as Nokia, IBM, and American Express.

All along I was nursing my side passion for visual stories, stemming from two sources.

As you can tell from my name, I’m originally from Israel. I grew up in Tel Aviv. I have no connection to Italy whatsoever. But for some reason, early on — as a weekend hobby — I started taking Italian language classes. I figured sometimes you need to venture out and see the world through different cultural lenses.

I was taking classes every Saturday for over ten years in every town I was based at; San Diego and New York in two rounds. Over time we ditched the textbooks and started watching those old black and white classic films from the ’40s — ’60s. This way we could practice the language in addition to learning more about this unique cultural heritage. This…

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Kage Spatz
Authority Magazine

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