Simon Forster of Robot Food: How To Grow Your Brand In A Challenging Economy
An Interview with Kage Spatz, CEO at Spacetwin
Look at what your competitors are cutting back on and spend there. It’s so hard to get your business or your brand seen amongst all the noise, and if everyone panics and stops spending on, say, TV advertising then that’s the time to do it.
Inflation is taking its toll on us and there is talk of a potential recession, while the tech industry is currently shedding tens of thousands of jobs. Is it possible to grow a business in these conditions? What steps should an entrepreneur take to grow their business during unpredictable times?
As part of our Strategy Series, Kage talks with fellow successful business owners and growth experts to help you discover new ways to grow your business during challenging economic times. Today, we had the pleasure of interviewing Simon Forster.
Simon Forster is Founder & Executive Creative Director at Robot Food — a fiercely independent branding agency specializing in the creation and repositioning of brands since 2009. Alongside disruptive start-ups, clients include Carlsberg, Fritz Cola, and ESN.
Simon is also Co-founder and Executive Creative Director of Stories & Ink — a skincare brand, formulated specifically for those with tattooed skin. He is also an investor and advisor in other brands.
Thank you so much for your time! I know that you are a very busy person. Our readers would love to “get to know you” a bit better. Can you tell us about your ‘backstory’ and how you got started?
Before Robot Food I spent years heading up a couple of brands in the surf/skate/snow industry doing sales and marketing as their UK agent. After that industry imploded I started doing property maintenance sales, which was a pretty uninspiring role but it covered the bills. That pretty much died a death as soon as the downturn happened in 2007/2008.
The whole reason I started Robot Food was because my previous business was unsustainable — the cost of advertising was high and it…