Social Impact Heroes: How Rose Marie Beauchemin-Verzella Is Bringing Joy and Confidence To Women Cancer Survivors

Yitzi Weiner
Authority Magazine
Published in
23 min readApr 20, 2020

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Photo Credits: Brian Bortnick

Performing these procedures is the most exhilarating experience of my entire career. There are many tears, but they are of joy. Husbands cry, sisters, cry, daughters, mothers, friends, and mostly our clients cry because they now appear familiar and feminine. Many times, the most beautiful reconstructive surgery is not appreciated by the survivor since there is nothing familiar about these blank mounds of skin.

As a part of my series about “individuals and organizations making an important social impact”, I had the pleasure of interviewing Rose Marie Beauchemin-Verzella, CEO The Beau Institute of Permanent and Corrective Cosmetics, LLC Director of Education.

Beau Institute founder Rose Marie Beauchemin Verzella is an internationally acclaimed expert in the field of permanent cosmetics, microblading, 3-D areola tattooing, and scar camouflage with more than 29-years of experience as an industry leading practitioner, trainer, and speaker.

Rose Marie’s dedication to helping cancer patients restore their physical and emotional health, as well as their self-confidence, is made clear as she donates her time to performing areola tattooing for breast cancer survivors during Beau Institute’s annual Day of Hope. Complimentary areola tattooing is also offered throughout the year during specialized training classes.

Ms. Beauchemin-Verzella was a founding member of the American Association of Micropigmentation (AAM) and now is past president.)

Thank you so much for doing this with us Rose Marie! Can you tell us a story about what brought you to this specific career path?

The interesting thing about this career is, it found me! I will explain this magical phenomenon, followed by a little history.

I had plateaued in hair, makeup, and color, which involved full makeovers on both men and women. I had studied color and the power of…

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Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator