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Social Impact Heroes: How Teigan Margetts of Ethicool creates heartwarming kids’ books about the world’s big issues — and then inspires children to create change

You really should never underestimate the power of kids. It’s all well and good to say ‘oh, share, that’s the right thing to do,’ but when they’re shown, through a beautiful story they can relate to, the reasons why they need to do it, they can really take on different perspectives and create change.

  1. Read to your children. Children are one-third of our population, but all of our future. Through reading, they’ll learn to love words, which will in turn teach them to love knowledge. With knowledge comes the ability to understand how to make the world a better place.
  2. Teach your children to take personal responsibility. One of the key themes in all of our books is personal responsibility or the idea that the world’s issues are not just someone’s problem, but everyone’s problem to solve. Through teaching this, you’ll empower your children to believe they can make a change.
  3. Lead by example. One of the reasons we started Ethicool is because we were quite disillusioned by some of the world’s current leaders and their lack of action on a number of issues. If you want your children to grow up to lead, show them how. Be the person you want them to become and live your values.
  1. You will make mistakes: When I first started out as a freelance writer, I made a typo in an article a client published and I was so mortified, I gave it to them for free. After a time though, I realized that everyone makes mistakes — you simply have to acknowledge them, learn from them, and move on.
  2. Family matters: I dearly loved my first business as a writer, and I love Ethicool more so. But at the end of the day, family matters. I make time for my children every day and am unapologetic about spending every Friday with them.
  3. Balance is everything: Besides running Ethicool, I also take three ballet classes a week, and try to do yoga every other day. My husband and I are also keen travelers, so we still try to get away when we can. It’s tempting to put everything into your business, but balance matters. Doing other things gives me the energy to be more productive in the time I do allocate to working.
  4. It’s hard: I see countless ads on social media advertising that spruik ‘the one thing’ that will make you successful. There’s never just one thing. It’s lots of things, and most of all, it’s hard, relentless work. You love it, but that doesn’t mean it isn’t hard.
  5. Outsource, if you can: You can be a jack of all trades, but it will likely mean you won’t do anything well. We made the strategic decision with Ethicool to outsource a number of things early, so we could spend more time focusing on our strengths within the business. I’d recommend to do this early and often — wasting time trying to do something you don’t understand or won’t be good at will lose you more money than outsourcing ever will.



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