Social Impact Heroes: Why & How Danielle LaBriola of Crafting Character Is Helping To Change Our World

Yitzi Weiner
Authority Magazine
Published in
16 min readMar 14, 2021

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Always focus on giving more value than you take in. Trust that if you follow this rule, it will all work out. I knew this rule before I started my business, and it was beautiful to watch how it always seems to work. Don’t worry about collecting value, worry about distributing value.

As part of my series about “individuals and organizations making an important social impact”, I had the pleasure of interviewing Danielle (“Dani”) LaBriola.

Dani LaBriola is a mom, attorney, and creator of the Crafting Character series. www.craftingcharacter.com. She began her career as a lawyer, but took a detour for the last 11 years to raise her boy/girl twins. After making a few parenting mistakes of her own, including focusing too heavily on her kid’s happiness and success, Dani realized that raising kind kids who focus on serving others was her number one priority. In order to instill character in a fun and engaging way for her kids, Dani designed systems that use books and stuffed animal plushies to not only teach a particular character trait, but also help them make it a habit so that they think, feel, and act differently. Dani claims that “the 5-system-series help children become good citizens who are kind, grateful, and charitable so that they can be their best selves and serve others.” The books have won multiple book awards, including first place at the 2020 CIPA EVVY book competition, and have been recently recognized as “One of the Best Children’s Books on Wellness” by mindbodygreen. Dani was recently featured as the “Hero of the Month” for March 2020 by ParentingOC and has been covered in media including GoodNewsNetwork, USpireLife, mbg, The List TV (out soon!) and others.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

Well, I am a lawyer by trade, but stopped practicing law after my husband and I had problems starting our family. Once we were finally able to have kids, I vowed that I would be the best mom I could be. I read…

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Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator