Social Impact Heroes: Why & How Jo Burston of Rare Birds Is Helping To Change Our World

Don’t believe the hype, believe the data. Many years ago when starting in business I got really excited about how things felt — landing a big meeting, a verbal confirmation of a deal, but really what I should have been excited about was the data. What was really happening from a numbers perspective. Today, it is all about the numbers for me. I can read the business story simply by looking at the data, be that financial performance or impact.

As part of my series about “individuals and organizations making an important social impact”, I had the pleasure of interviewing Jo Burston.

Jo Burston is one of Australia’s most successful female entrepreneurs. She has launched six businesses to date, including Job Capital which she grew from nothing to $40 million turnover in five years. She has worked in partnership with the Prime Minister, Cabinet and Office For Women in Australia on several initiatives. Her most recent launch was startup.business, which runs entrepreneurial programs for…