Social Impact Heroes: Why & How Preety Kumar of Deque Systems Is Helping To Change Our World

Yitzi Weiner
Authority Magazine
Published in
10 min readApr 5, 2021

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Many people have spent years trying to define leadership. I don’t know what style I fit into. For me, leadership means being able to listen. Listen to employees, customers, the markets and also data. Then after listening and absorbing, take action. You may fail and failure is far better than inaction. Learn from your mistakes and try something else.

As part of my series about “individuals and organizations making an important social impact”, I had the pleasure of interviewing Preety Kumar.

Preety is the CEO of Deque Systems. She founded Deque (pronounced dee-cue) in 1999 with the vision of unifying Web access, both from the user and the technology perspective. Under Preety’s leadership, Deque has grown to be the trusted leader in digital accessibility. Offering tools, training and services to organizations around the world, Deque’s mission is Digital Equality — making the web and all digital assets accessible to everyone, including people with disabilities.

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Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator