Social Impact Heroes: Why & How Ricardo Santa Cruz Of Xala Is Helping To Change Our World

Yitzi Weiner
Authority Magazine
Published in
9 min readApr 26, 2022

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… Before making any decision within our development we always first analyze how this will impact the surrounding communities and what are things that we can incorporate into our decision making that will have a positive impact on them. An example of this is what we did with our water supply. We had to bring the water from an aquifer that is 10 miles away from the development and which would pass through our neighboring community. Instead of just building the water line for ourselves we went to the state government and convinced them of co-investing with us so that we could benefit 230 families and bring water to 2,400 acres of land.

As part of my series about “individuals and organizations making an important social impact”, I had the pleasure of interviewing Ricardo Santa Cruz.

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Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator