Social Impact Heroes: Why & How Ricardo Santa Cruz Of Xala Is Helping To Change Our World

Yitzi Weiner
Authority Magazine
Published in
9 min readApr 26, 2022

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… Before making any decision within our development we always first analyze how this will impact the surrounding communities and what are things that we can incorporate into our decision making that will have a positive impact on them. An example of this is what we did with our water supply. We had to bring the water from an aquifer that is 10 miles away from the development and which would pass through our neighboring community. Instead of just building the water line for ourselves we went to the state government and convinced them of co-investing with us so that we could benefit 230 families and bring water to 2,400 acres of land.

As part of my series about “individuals and organizations making an important social impact”, I had the pleasure of interviewing Ricardo Santa Cruz.

Ricardo Santa Cruz is an entrepreneur, real estate developer, innovator and business leader in Mexico with over 20 years’ experience. Ricardo is the CEO and one of the founding partners of Xala, he was a lead negotiator in raising and securing the initial USD $90 million investment for the project as well as the acquisition of the 3,000 acres of land for the development. Ricardo’s experience in developing the most forward-thinking real estate projects in Mexico has played an integral role in the development and success of the Xala project, where community and sustainability are the driving forces behind the project’s mission.

Thank you so much for joining us in this interview series! Can you tell us a story about what brought you to this specific career path?

My father-in-law at the time had 3,000 acres of beach front property in a trust that he controlled. The trust had a duration of 25 years. For twenty of those years´ he tried to resolve a conflict that had existed with that land for over 40 years. Ten…

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Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator