Authority Magazine
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Authority Magazine

Social Media Impact Heroes: “As long as you are making the little steps towards a better future, that is a good thing.” with Yumika Hoskin

Don’t be too hard on yourself. Everyone is human and everyone makes mistakes. But as long as you are making the little steps towards a better future, that is a good thing. I sell reusable bags and encourage people to bring their own bag with them everywhere. Have I been in a situation where I have gone to the groceries and didn’t bring enough reusable bags? Yes. What about buying products that have plastic packaging all over them to put into my reusable bags? Yes. Small steps and applaud any sort of effort. As long as the small changes are happening, it gets easier and easier. So don’t beat yourself up on days you feel guilt.

  1. Individuals: Everyone needs to start changing one small habit. That can start as simple as saying no to single use plastic bags and opting to bring your own or just carry. As you carry on, the next step is looking for an alternative way to get products without the packaging. So head to a re-fill store. You are the consumer of the supply and the consumer controls the “want”.
  2. The companies: Reduce and dictate the supply. So many brands are changing their products to eco friendly options or implementing sustainable practices. Cutlery and straws at many restaurants are now “no plastic” or biodegradable options. Dictating the supply is a huge responsibility. So don’t rely on recycling and “out of sight out of mind” attitudes. Every single use plastic ever made still exists. Do not supply your customers plastic.
  3. Politicians: Ban single use plastic state-wide and nationally. As lawmakers, governments hold the power and the responsibility to influence everyone the most effectively.
  1. Disregard the change in likes. When you change your “image” you built on social media, people might not know how to react to the change in content. So when I did this, my likes and follows plummeted. From sexy bikini photos to posing in lush greenery talking about a no waste toothpaste will confuse some people. You may also get questions as to whether it is authentic. But stick to it. If they want to unfollow you, great. Build the audience you really want to connect with.
  2. You don’t need to change your look, you’re just changing your lifestyle choices. I definitely wondered if I should dress more minimal to match my changes in consumption. Did I need to start dressing more like a hippy? It’s 2019, sustainability is sexy and doesn’t have a defined look anymore. So do you. Just live more consciously.
  3. Practice what you preach. Social media gets more and more blurred with authenticity. What you might have thought was “goals” in reality might not have been or is inherently staged. Authenticity is so important and what helps followers connect with you and make you relatable. If you’re influencing a cause, you are teaching your followers.
  4. Don’t be too hard on yourself. Everyone is human and everyone makes mistakes. But as long as you are making the little steps towards a better future, that is a good thing. I sell reusable bags and encourage people to bring their own bag with them everywhere. Have I been in a situation where I have gone to the groceries and didn’t bring enough reusable bags? Yes. What about buying products that have plastic packaging all over them to put into my reusable bags? Yes. Small steps and applaud any sort of effort. As long as the small changes are happening, it gets easier and easier. So don’t beat yourself up on days you feel guilt.
  5. Your friends become your best friends. Not only will the friends who love you support you and your cause, they may also have means to help you. Some may have businesses that have a huge customer database. If they haven’t already offered, ask them. Even being included in one of their newsletters is free and efficient marketing. Take all the support you can get.

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Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.