Sofia Tchkonia of the Mercedes-Benz Fashion Week Tbilisi: 5 Things You Need To Succeed In The Fashion Industry

Planning. In the fashion industry, things can quickly become overwhelming. Everything happens quickly and sudden changes in plans are common. Having multiple plans in place is necessary to react promptly and take a different direction when needed.

As part of our series about the 5 things you need to succeed in the fashion industry, I had the pleasure of interviewing Sofia Tchkonia. Sofia is the under-the-radar founder of Mercedes-Benz Fashion Week Tbilisi. Launched in 2015 with over 60% of the investments coming from her own pocket, the event is now considered the must-go-to appointment by the international fashion industry. Her intuition, followed by her commitment to promote Georgian fashion abroad, has brought a wave of prominent international guests among buyers and media on a search for the latest trends and the next global talent.

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

I was born in Georgia and studied cinematography between Europe and the USA. I always thought my career…