Sol Broady of Leilo: 5 Things You Need To Create a Successful Food or Beverage Brand

An Interview With Vicky Colas

Chef Vicky Colas
Jul 5 · 20 min read

Find the niche of the population where the education factor is mitigated — for Leilo, this was starting off with people familiar with kava or on the hunt for alternative botanical ingredients. Once you identify the demographic where your product clearly solves a problem, you know where to begin. This is the “aim small, miss small” principle I alluded to earlier. Once you’ve proven your concept with a core segment, let their energy and passion for the product guide you to the next one. In the same vein, I strongly suggest starting local versus attempting a regional or national launch from the onset.

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Chef Vicky Colas

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Chef | Nutritionist | Entrepreneur | Consultant

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.