Spencer Barclay of Savology: “5 Ways To Create a Wow! Customer Experience”

Exceed expectations. There are many amazing products and services out there, yet I often feel underwhelmed by them when I first experience them. This is because of an overbearing combination of marketing copy and sales tactics have led me to believe that these products were bigger and better than I could ever dream and that they were the solution to every problem I would ever have when that is rarely the case. One of our investors has said multiple times that “disappointment is the sum of unmet expectations”. Instead, let the product speak for itself. Don’t be afraid to under-promise and over-deliver.

As part of my series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Spencer Barclay. Spencer is the Founder and CEO of Savology, an online platform that provides fast and free financial planning. Spencer is a serial entrepreneur that has been involved in…