Sports Stars Making a Social Impact: How NFL Legend Peyton Manning is helping to make sports safer and smarter

I mentioned having a chance to personally witness the reactions of these young football players when they found out they were receiving this new gear. Last year we went down to Rogersville, Tennessee, which is about an hour from Knoxville, where I played in college. We awarded Rogersville Middle School in Tennessee with new equipment from Riddell. It’s really hard to describe, and we have video to capture it. You just can’t duplicate these players’ reactions and their sense of pride, but also their excitement. They couldn’t have been more respectful and appreciative of Riddell’s efforts. The coaches at Rogersville Middle School are awesome and inspiring. These coaches are teaching proper tackling, proper blocking techniques, and now they have the…