I had the pleasure of interviewing Marc Freccero, who’s turned his name and brand into it’s own business. As a DJ, Music Producer, YouTuber, and more, Freccero has gotten millions of views on his music and videos.
Jean: Thank you so much for doing this with us! What is your “backstory” of how you become a founder?
I realized early on that having a brand is one of the most important things in business. I look at myself — Marc Freccero — as not only a person, but a company as well. Therefore, I decided to start pursuing Electronic Music and YouTube as a way to grow a strong following and create a memorable brand.
My backstory was grueling, like a lot of entrepreneurs, as a I did a lot of intense things just to survive. After a tremendous amount of content, it eventually allowed me to be financially independent from a 9–5 job. What I’ve realized, after everything, is that every day should be spent working on something to improve the next day.
Jean: What do you think makes your company stand out? Can you share a story?
I think what really stands out is that I combine numerous elements into my business. Since I’m a DJ, Music Producer, YouTuber, Blogger, Athlete, and more, I can fuse numerous industries into one. For example, my main logo picture is me doing a handstand while pressing buttons on a DJ Controller.
Too many Entrepreneurs try to fit their business in a niche, without realizing that combining all their unique talents makes them more interesting and memorable.
Jean: Are you working on any exciting projects now?
I’m extremely busy now, as I just realized my 5th full length album. I also started writing a fictional novel, and I’m working on a clothing line. This is all on top of making new music and posting a YouTube Video a day. I’m pretty much non-stop haha
Jean: Do you have a favorite book that made a deep impact on your life? Can you share a story?
I’d say Four Hour Work Week by Tim Ferriss was the main book that had a huge impact on me. Not only on the mindset of an Entrepreneur, but also how to be efficient and structure your days right. Another one is Man’s Search for Meaning by Viktor E. Frankl, talking about psychology and the way to see struggle.
Jean: What are your “5 Lessons I Learned as a Twentysomething Founder” and why? Please share a story or example for each.
1. Hard Work DOESN’T Equal Success. I know this is a weird one, but it’s true. So many entrepreneurs I’ve met brag about how hard they work, yet they’re picking the wrong items to work on. Hard Work that’s directed at the right places is what equals success. As Bruce Lee famously said, “I fear not the man who has practiced 10000 kicks once, but I fear the man who has practiced one kick 10000 times.”
2. Stay Ambitious. I think that there are ups and downs in Entrepreneurship, and keeping that ambition and energy is what keeps you going — especially when it gets tough. I remember my first country wide tour, where I lived out of a van for 10 months. Even when it got extremely difficult, I just looked forward and remembered where it was bringing me.
3. You’re smarter than you think. This is not meant in a naive way, but more in a mental focus way. I think that when you’re younger, and you interact with older people, you assume that they know way more than you do and their opinion is vital. However, a lot of people get more cynical and single-minded as they get older. Sometimes you have better thinking than someone who’s been in a 9–5 job for the past 40 years. The key is to look at someone and their view of life, then figure out if their advice is important.
4. You’re dumber than you think. I purposely meant this in a contradicting way from the last point, simply because there is so much to know. The smartest entrepreneurs in the world realize that they constantly have to learn something new every day. Years and years go by, yet they’re still changing their methods and techniques to improve output.
5. Have fun. This is vital. Entrepreneurship is not easy. It sucks at points. However, you’ve purposely chosen this route for one reason: To enjoy life more than a normal job. And if you’re not enjoying it, then you’re wasting your time.
Jean: Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. :-)
Hmm…this is a tough one. I’d either say Derren Brown or Tim Ferriss, simply because they’re both incredibly smart and unique in what they do. They’ve both built such unique brands around their names, and their works are literally timeless. As a Musician, I’ve also written songs about both of them as tributes, so it would be cool to show them those tracks as well.
— Published on July 19, 2018