“Stay Cool In Every Situation” The 5 Lessons I Learned Being a 20-Something Founder
I had the pleasure of interviewing Yakau Buta.
The entrepreneur from Belarus Yakov Buta — owner of “Like media” communication agency and CEO of StringersHub. The businessman plans to launch an online platform based on StringersHub confined to make easier communication between media and stringers, videographers.
Jean: Thank you so much for doing this with us! What is your “backstory” of how you become a founder?
I started my first business in high school: when I was 17 I registered and opened a computer equipment store. Than I founded the Like Media communication agency in 2013. Almost after 2 years my Russian colleagues asked to organize a shooting in Belarus . I agreed to help them.Thanks to successful broadcast the guys asked me to help them with the video production in China. At that time my friend worked and he was able to organize the required shooting. Gradually we came to the conclusion It’s working business model and similar services are in demand. So the idea of creating StringersHub was born. The idea came for reality soon and it really works!
Jean: What do you think makes your company stand out? Can you share a story?
First of all some projects are launched without a foundation. We already have a base with more than a thousand videographer in it and cooperate with huge television channels, such as “Al Jazeera”, “TRT World”, “Olympic Channel”, “Izvestia” now. That’s why nowadays we can talk about a well-functioning system, which operates in accordance with the motto of the company “Any point. Any time”. Secondly, many of our competitors work only with User generated content. For the media this is not enough. Thirdly, many competitors have fixed pricing, regardless of content you offer. But we give salaries depending on the type and quality of content.
Jean: Are you working on any exciting projects now?
As we reached an amount of 2000 stringers it became clear the project is difficult to scale in the existing format of work. The decision was to make a convenient service aggregator where we can make communication between media and videographers easier. So one part is running now (you can already create a task on the platform, track its implementation) and the other one will be ready in beta testing mode in the end of June. Stringers will be able to provide the task through the platform, download the video. Accordingly, StringersHub is beсoming a mix of freelance platform and stock.
Jean: Do you have a favorite book that made a deep impact on your life? Can you share a story?
I cannot say I have a book which made a deep impact on my life. But I have just the favourite one — “Think and Grow Rich“. It’s useful as for beginners in business organization, as well for professional businessmen. The book tells about importance of correct thinking “what is money”.
Jean: What are your “5 Lessons I Learned as a Twentysomething Founder” and why? Please share a story or example for each.
The first and the most important lesson is never give up. When I was younger I also had many interesting ideas but most of them haven’t released because I gave up on some steps. The second is to stay cool in every situation. The third — don’t be afraid of communicate with your potential clients and competitors. The fourth is to travel. You will never guess where brilliant idea can appear. The fifth is to learn something new every day.
Jean: Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. :-)
So I would like to have a lunch with Elon Musk. I think he’s one of the greatest entrepreneurs of the modern world. It should be interesting to discuss different problems with him. Such strong personalities should inspire for action, for thinking in different ways.
— Published on June 27, 2018