“Study, Never Stop Looking for More Information” with Cashmere Nicole

I had the pleasure of interviewing Cashmere Nicole, the President and CEO of Beauty Bakerie Cosmetics Brand. In 2015, Beauty Bakerie came out swinging with the formidable liquid matte lipstick, a lipstick that does. not. budge. The brand is best known for vegan formulas that go on all in an effort to give you moments as she believes those are more important than retouching our makeup multiple times per day.

Jean: Thank you so much for joining us! Can you share your story about how you became a startup founder?

Sure. I just put one foot in front of the other and with each step, I gained greater momentum. I’ve always been naturally drawn to the world of entrepreneurship, so it’s second nature to create something and see it through to its completion.

Jean: What do you think makes your company stand out? Can you share a story?

I think our formulas and packaging pique the curiosity of the customer, but it seems to be my life story of trials and triumph that really intrigues them. How I went from nothing to something gives everyone hope and if it’s comforting when I look in hindsight and consider that this was the reason I even had to endure so much — to lead others and show them that they can overcome challenges.

Jean: Are you working on any exciting projects now?

Oh, absolutely. Tons of secret recipes.

Jean: What do you think makes a startup successful?

A leader willing to immerse him or herself in their craft and open to learning, however, those lessons may come.

Jean: What is one piece of advice you would give a new and upcoming startup?

Time is the most valuable of resources. If you have to be motivated or encouraged to do anything, you’re not that interested. Listen to that. Observe your own behavior. Don’t waste your time. Find what is for you.

Jean: Do you have a favorite book that made a deep impact on your life? Can you share a story?

The Book of Joy.

Society tells us that if we differ in spiritual or religious beliefs, we must be enemies. It tells us that brand owners must be competitors. At every turn, we’ve been conditioned to not interact, to withhold but this book was written by a Christian and a Muslim and witnessing their beautiful relationship and how they’re able to share that love throughout the world in a way that doesn’t impose, it just loves reminds me to walk in that light in all that I do.

Jean: What are your “5 Lessons I Learned as a Startup Founder” and why. Please share a story or example for each.

1. If you’re surrounded by people who are smarter than you, be sure to leave the room with a gem. If not, be sure to leave them with a gem. I’ve been in both scenarios and I’ve taught my daughter to always leave with something and to leave something. It’s our job to change the world.

2. Study. Never stop looking for more information.

3. Interact. I was terrified of this. I’m pretty much an introvert, so I rarely initiate discussions because I’m too busy observing the world around me, but the last few years, I am so thankful to be thrusted into a space where dialogue is encouraged — I’ve learned so much just in conversing with others.

4. Love what you do or leave it. I work so much, but it never feels like work. I have to remember to eat, take breaks and actually live. There’s so much work, but I never need to be motivated and if I did, I’d know that is a sign that I’m not walking in my purpose.

5. Extend the ladder behind you. Obviously, every day you can’t devote tons of time to helping everyone who may reach out, but always pay it forward. I didn’t have business advice on the way to this point, but when I did get it, I was super grateful that it was of substance and meaningful. So, speak, but make sure that when you do speak, it will be worth your time to have given that help and worth their time to listen.

Jean: This was really inspiring! Thank you so much for your time.

— Published on August 18, 2018