Suzanne Wiggins Of 9Rooftops On How To Use Data To Take Your Company To The Next Level

An Interview With Ben Ari

Using data to understand what happened in the past. Most companies do this already, but if you have not fully flushed this one out, it is a low hanging fruit that will have a huge impact and quickly get you to the next level. This can include evaluating your customer base to segment your customers into distinct audiences, evaluating your touchpoints to see which ones your customer segments tend to interact with, evaluating a products performance, understanding how a creative asset performed in a campaign, or in measuring how successfully a campaign reached its goal.

The proper use of Data — data about team performance, data about customers, or data about the competition, can be a sort of force multiplier. It has the potential to dramatically help a business to scale. But sadly, many businesses have data but don’t know how how to properly leverage it. What…