Authority Magazine
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Authority Magazine

Tami Wloch: How to Use LinkedIn To Dramatically Improve Your Business

I love animals so I’d love to see more companies be pet friendly. This is a win for the company because people are more relaxed around their animals AND it encourages customers to bring their animals also! We now only go to restaurants that are pet-friendly so we can bring our new puppy. PLUS, pets make GREAT social posts so highlight a new pet each week.

  1. Amp up your personal profile
  2. Spend the money to get a professional headshot done! People do not take you seriously as a business person if you can see someone’s arm where you tried to crop the photo.
  3. Also, don’t hold a cup, even if it’s just water. It can send the wrong message.
  4. Lastly, don’t use a cartoon drawing (unless you are a cartoon artist) and don’t put up a picture of your pet as your profile pic. LinkedIn can reach customers with money so keep it professional.
  5. Use that banner on both your personal profile AND your business page
  6. This is FREE advertising so change it often — everyone who goes to your page will see this banner!
  7. Make sure it includes your email OR your phone # OR your website — make it easy for customers to contact you
  8. Join groups
  9. Not just groups with others in your profession — join groups that contain your best customers
  10. Post often in the groups so the people see your name and see your breadth of knowledge
  11. Follow the 80/20 rule — 80% of the time share your knowledge and only 20% of the time ask for a sale or pitch a service
  12. Make connections
  13. The biggest mistake some people make is just connecting with only people in their own industry — this is fine, but it won’t get you sales
  14. Set a goal to invite 20 people each week to connect with you — target those people who would be your best customers
  15. Then, when you post each week (YES, you should post each week), your connections will see what you post (the 80/20 rule still applies)
  16. Post at least once/week
  17. Set one day each week to post to LinkedIn. It’s easy if you follow a schedule! Here are some great things to post about — use one of these ideas each week and you are set for months!
  18. POST = New products/Services; Employee anniversaries/birthdays; Thank your customer for something; Welcome new customers; Customer reviews; Summarize and industry article; highlight one of your services/products



In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

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Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.