Tara Coomans of Avaans Media: 5 Ways To Leverage Media Coverage To Dramatically Grow Your Business
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Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention to grow your business.
I’m your host, Kage Spatz — here to help entrepreneurs, coaches, and service providers save more time, build more trust, and serve more customers. Today I had the pleasure of talking with Tara Coomans.
Tara Coomans is the sole founder of Avaans Media and specializes in PR for emerging industries including AI, Drones, Gaming, Cannabis, and others and hypergrowth companies. Since launching her firm in 2008, Coomans and her team have advised pre-IPO and publicly traded companies on PR and social media strategies.
Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?
I did a lot of different marketing and PR roles before I started this agency, and I think that’s what makes my strategies and perspectives so valuable; I really do see things in a 360 degree way. When I was 26 years old, I started my first agency, it was an event marketing agency, from there I went into publishing and co-owned a few magazines, and then after working in sponsorship promotions, I started my own communication and PR agency. My background really allowed me to work with a broad range of clients and appreciate the benefits of integrating marketing and PR levers.
When I first started this agency, social media was just taking off and we specialized in guiding companies, brands, government agencies, and nonprofits in integrating social media into their overall communication, so social media is really integral to Avaans’ PR roots as is integration with other marketing initiatives. Today, Avaans Media…